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The new campaign celebrates the contributions of Hispanic and Latino workers in the agriculture industry.

Branded store displays, influencer collaborations and more will be part of the promotion at select stores in California, Arizona, Nevada, Utah, Washington, Colorado and New Mexico.

The addition of Ventura Pacific Co., a cooperative that growers 6,000 acres of lemons, will double Wonderful Citrus’ supply of conventional lemons.

Jackie Carrillo, executive vice president of sales, and Dax Cooke, head of sales, both for fresh produce grower-packer-importer Farm Direct Partners, share how West Coast imports are changing and more.

NFL coaching legend Vince Lombardi said, “You don’t do things right once in a while. You do things right all the time.” That also applies to ensuring freshness, says columnist Armand Lobato.

Available in three flavor varieties, Del Monte On-the-Go Oats contain vanilla yogurt, oats and up to 2 ounces of fresh-cut fruit in each serving.

To mark the partnership, Jinich and the avocado brand are launching a curated collection of avocado recipes for Hispanic Heritage Month.

A Creighton University survey of rural bankers reflects a bleak picture for U.S. farmers.

The farmer-owned cooperative says it is dedicated to connecting premium produce with global markets.