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With its vibrant mix of history, culture and culinary delights, this year’s home to the International Fresh Produce Association’s Global Produce and Floral Show offers many opportunities to explore.

The company says it will showcase its new Retail-Ready mangoes value pack and its World’s Finest marketing campaigns for its mangoes and avocados at the Global Produce and Floral Show in Atlanta.

Over the next few months, the company will aim to digitize, track and facilitate the movement of over $3 million worth of fresh produce including cucumbers, bell peppers and strawberries from Mexico into the U.S.

Historically a big packer and shipper of cucumbers, Nash Produce in recent years has been solely focused on sweetpotatoes, said David Bradley, director of business development for the Nashville, N.C.-based marketer.

Social media posts, collaborations with schools and cooking demonstrations are among the outreach the company plans to help inspire U.S. consumers to make healthier choices and to provide resources and support to growers.

Mastronardi Produce says it plans to showcase the latest four SKUs in its berries lineup.

On the heels of Hurricane Milton, the $6 million increase is in addition to $10 million previously committed for relief and recovery efforts in Florida, Georgia, Tennessee and the Carolinas from Hurricane Helene.

The Wenatchee, Wash.-based grower-packer-shipper is marking six decades in business with the launch of new packaging and a “World Famous Fruit by World Famous Families” anniversary campaign at the 2024 International Fresh Produce Association Global Produce and Floral Show.

The vertically integrated importer says it plans to highlight its California expansion and new markets.

The new kits — showcasing hummus, spicy cashew and Baja ranch flavors — will join the Dole refrigerated salad sets at supermarkets throughout North America by Nov. 1, the company says.