Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
Brewster, Wash.-based Honeybear Marketing is promoting the health benefits of Pazazz apples through recipes and other promotions, said Don Roper, vice president of sales and marketing.
The rapid growth of omnichannel marketing delivers big opportunities for influencing purchases, and CMI Orchards has a digital team in place to work with retailers.
Promoting Cosmic Crisp apples is front and center for Yakima, Wash.-based Evans Fruit Co., said Scott Hennessey, account manager and coordinator.
The outrageously juicy apple with the refreshing, snappy zing is back!
JAZZ apples and DreamWorks Animation teamed up for a wildly successful partnership this past spring with the cross-promotion of the release of the film Spirit Untamed.
The U.S. Department of Agriculture has announced a big fresh apple purchase.
CHICAGO — Washington apple grower Sean Gilbert is The Packer’s 2021 Apple Man of the Year.
CHICAGO — Apple marketers must defend their share of stomach against other commodities and pay close attention to new alternative retail formats to fully exploit consumer demand for apples.
Stemilt is pleased to announce Vivian Page as its new Vice President of Human Capital.
The U.S. Apple Association has named a new chair to lead its board of directors.
Cutting the Washington state apple forecast by nearly 11% from USDA’s August estimate, the U.S. Apple Association’s forecast of the U.S. crop reveals a big divergence in expectations between the two estimates.
The New York Apple Association is hitting promotions hard this season in these ways.
CHICAGO - Touching hot-button issues from variety trends to labor, a new 34-page report from the U.S. Apple Association offers a deep data dive into all things apple.
At least it’s better than last year: That’s the sentiment felt across East Coast apple orchards and packing houses, in more ways than one.
Okanagan Specialty Fruits® (OSF), developer and grower behind the Arctic® apple varieties, recently launched a sampling event in the San Francisco Bay area with huge success.
Many U.S. apple businesses won’t qualify for critical COVID-relief assistance that was announced today by the Agriculture Department, said the U.S. Apple Association.
The SweeTango apple harvest is in full swing, and growers with Next Big Thing, A Growers’ Cooperative are encouraging food retailers to stock up now.
Stemilt’s World Famous Honeycrisp apples consumers across the globe have come to know and love are back and available organically under the Artisan Organics™ brand.
The USDA is extending deregulation to an apple variety, designated as PG451 Arctic Gala, developed using genetic engineering to prevent browning by Okanagan Specialty Fruits, Inc. (OSF).
For the first time in over a year, many students will be back in school buildings, navigating a new normal.
This October marks not only the start of Starr Ranch Growers Harvest Season but also brings the announcement of the retirement of long time Director of Marketing, Scott Marboe.
New Zealand Trade Commissioner, Los Angeles, Haylon Smith, and supermodel and actress, Rachel Hunter, recently joined T&G Global in Los Angeles to celebrate the Envy apple brand’s success in the North American market.
The Apple Truck, which brings fresh, crisp Michigan apples on tour, has announced that it has signed University of Michigan freshman football player Peter Simmons III to represent its brand.
BelleHarvest, a grower-owned distributor of fresh apples in Michigan celebrated National Apple Month with a Curious Pairings event in Grand Rapids, MI on Saturday, October 16.
Yakima, Wash.-based Sage Fruit Co. will again partner with Apeel Sciences to treat its organic apples, said Chuck Sinks, Sage Fruit president of sales and marketing.
Nov. 4 marked the first day of Cosmic Crisp® apple packing for the 2021-2022 season.
Apple season has come into full swing for produce departments across the U.S. and made up 6.2 percent of total produce department sales over the last 12 weeks.
The U.S. Department of Agriculture projects Chilean apple production and exports to remain flat in the marketing year 2021-22.
Envy apples remain the best-selling premium apple brand for the 52-weeks ending Nov. 6, according to Nielsen statistics.
The Hot Climate Programme, an industry-leading breeding programme, is capturing the attention of fresh produce companies globally, as the demand for climate-resistant fruit increases.