Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
More erratic growing conditions in the last few years have captured the attention of Washington apple industry observers.
Giving apple consumers great quality fruit goes a long way to ensuring repeat retail purchases, despite the friction of inflation in the produce department, Washington apple marketers say.
The Cosmic Crisp apple is a rising star for Washington apple marketers, but how high it will soar is still a question, marketers say.
With an excellent quality crop now being harvested, Yakima, Wash.-based FirstFruits Marketing is looking forward to connecting consumers with Washington apples.
Honeybear Brands is bringing back its “All the Feels” price look-up (PLUs) fruit stickers for a limited time this fall, says Kristi Harris, Honeybear Brands brand manager.
St. Paul, Minn.-based Northwestern Fruit Co. Inc. will kick off the fall with an extensive assortment of products, including local and homegrown zucchini, yellow squash, corn, green beans and peppers.
Stronger-than-expected yields have been reported for New York’s apple harvest, according to Lyndonville, N.Y.-based United Apple Sales.
Despite a tight apple crop in 2022, there’s room to keep growing Stemilt’s Artisan Organics brand, says Stemilt Marketing Director Brianna Shales.
Castleton, N.Y.-based Windy Hill Orchard has found the solution it needed for fruit preservation with Chicago-based Hazel Technologies.
Stemilt’s Lil Snappers line of small apples and pears offers parents a convenient, healthy fruit option for their kids, says the Wenatchee, Wash.-based company.
Regal Fruit International is coordinating the sale of its proprietary SugarBee brand apples in partnership with Chelan Fresh, CMI Orchards and Sage Fruit.
Nearly 25% of Wenatchee, Wash.-based Stemilt Growers’ apple crop is grown and certified organic for the 2022 crop, says Brianna Shales, marketing director.
Wenatchee, Wash.-based CMI Orchards is steadily growing in organic apples, pears and cherries, said Joel Hewitt, organic sales manager.
Experience shows that Mother Nature always has the final say even against the bast laid out agriculture business plans.
U.S. apple growers have suffered big drops in export sales to Southeast Asia, and retaliatory tariffs imposed by China on U.S. apples in 2018 are the reason why.
Wenatchee, Wash.-based Stemilt Growers is using Farmworker Awareness Week to celebrate its companywide Equitable Food Initiative certification.
Berries, apples, bananas and citrus were the top organic fruits ranked by sales during 2021, according to the State of Organic Produce 2021 report from the Organic Produce Network and Category Partners
Grape production and exports will rise for 2021-22 but pears and apple exports are expected to sink, according to a new USDA report.
Chicago-based Hazel Technologies, Inc. has announced a second-year collaboration with Biglerville, Pa.-based grower-shipper Hollabaugh Bros., Inc.
South Africa is set for record apple, pear and table grape production in marketing year 2021-22, according to a new USDA report. But the report says growers and exporters also face some dark clouds.
U.S. fresh apples in storage on June 1 were up 15.9% compared with the same time last year, according to the latest USAppleTracker survey from the U.S. Apple Association.
Stemilt Growers is gearing up for the start of Rave apple harvest in early August.
President Joe Biden has announced his intent to nominate Doug McKalip as agricultural negotiator for the United States Trade Representative.
B.C. Tree Fruits Cooperative is taking steps to show the organization’s commitment to apple growers during a challenging period of increasing inflation, labor shortages and supply chain challenges.
While the apple category is being impacted by inflation and supply issues, at least one proprietary apple variety is biting into a rather “glorious” stride.
New Zealand’s 2022 apple season is underway, with T&G Global harvesting the first of this season’s apples, according to a news release.
With domestic Honeycrisp supply light, imports from the Southern Hemisphere will soon give retailers more volume to promote, according to Don Roper, vice president of sales and marketing, Honeybear Brands.
U.S. apple inventories on March 1 totaled 95.8 million 42-pound cartons, 0.8% more than a year ago and 2.2% below the five-year average for that date.
It’s easy for consumers to be overwhelmed by choice at the supermarket. Organic versus conventional adds yet another choice, and more shoppers are choosing organic fruit.
U.S. fresh apples in storage on April 1 totaled 53.3 million 42-pound cartons, 4% more than the inventories reported last April and 1.9% less than the April five-year average, according to the U.S. Apple Association.