Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
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Murrieta, Calif.-based West Pak Avocado has partnered with Apeel to extended shelf life and reduce food waste for their premium avocados.
Oxnard, Calif.-based Mission Produce, Inc. has launched Opt For Avo, a health and lifestyle campaign designed to promote healthy lifestyles with avocados.
The U.S. Department of Agriculture (USDA) today announced that producers of south Florida avocados voted to continue their marketing order program.
Most California avocado marketers are optimistic that the foodservice trend line is pointing higher, but say making firm predictions is impossible.
Oxnard, Calif.-based Mission Produce, Inc., has partnered with China avocado brand Mr. Avocado for the first-ever shipment of avocados to China from California.
The California Avocado Commission is extending its consumer advertising campaign, “The best avocados have California in them,” with new creative designs that playfully illustrate the California lifestyle.
California was the big driver of avocados sales early this year, according to Hass Avocado Board statistics.
Apeel has announced an expanded partnership network made up of more than 20 avocado industry leaders using Apeel’s plant-based protection in the U.S., Latin America and Europe.
Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during the 2020 fall and winter holidays.
The Packer is seeking input from growers, shippers and marketers of Florida avocados to help prepare coverage for its May 31 Florida avocado section.
Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program.
More than a month of protests over a tax reform bill in Colombia have slowed the exports of some agricultural commodities, including hass avocados and bananas, the U.S. Department of Agriculture reports.
Social media memes of the plump, pear-shaped avocado cartoon figure lifting weights or telling itself in the mirror that it’s the “good kind of fat” parallel the Health at Every Size movement.
New data from Avocados From Mexico shows that 2021 Mexican avocado imports are on track to reach 2.4 billion pounds by July 5, which would end the fiscal year on a record-setting note.
If the whole point of the Peruvian Avocado Commission is to get more people to eat more avocados from Peru, then promoting the pear-shaped, mild-tasting, buttery fruit is of utmost importance.
Oxnard, Calif.-based avocado marketer Mission Produce, Inc. has reported a 6% increase in total revenue for the quarter ending April 30.
Although things weren’t all red, white and blue on PMG in the week leading up to the July Fourth holiday, seasonal favorites still stacked the top 20.
Avocados bounced from No. 7 the week of Nov. 30 to take the lead spot on PMG the week of Nov. 7.
Del Monte Fresh Produce Inc. is transitioning to eco-friendly containerships, and the first shipments of fruit in the energy-efficient vessels recently arrived at Port Manatee, Palmetto, Fla.
The Oppenheimer Group has hired Sila Louw in a grower relations position in South Africa, its first position on the continent.
Avocados from Mexico has created The Virtual Guac Bowl Stadium for its annual Super Bowl promotion, with prize packages that include avocado gear, weekly $1,000 giveaways and the chance to win $1 million.
Pummelos and oranges maintained the top two spots on PMG the first week of January, but strawberries rejoined the list at No. 3.
Take this quick quiz to test your knowledge on fruit and vegetable promotions related to the Super bowl.
U.S. imported spot grape prices were rising in early February after heavy rains in central Chile destroyed a good part of the mid-season grape crop.
Oxnard, Calif.-based Mission Produce is launching a podcast on Feb. 25.
California Avocado Commission has updated the forecast for its fiscal year 2020-21 to 292 million pounds, which is an eight percent reduction from its pre-season crop estimate and in the range of an average size crop.
California’s smaller avocado crop should see strong demand and good market conditions in 2021, especially up and down the West Coast.
Fallbrook, Calif.-based Del Rey Avocado will have good late-season volume of California avocados from its Morro Bay program, which has been part of Del Rey’s program for about eight years, said Bob Lucy, president.
Despite the lack of in-person events and other pandemic-related factors that limited marketing efforts, California avocado demand fared well during 2020.
California organic avocados have a strong presence at retail that runs above the category trend.