Avocado Industry News

The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.

The Avocado Conference 2026
Hilton San Diego Bayfront Hotel
November 18 - 20, 2026

Anticipated events include workplace health and wellness efforts, community development activities, and environmental acts of service, company officials said.
Avocados From Mexico is partnering with the iconic color swatch company to launch an official avocado green hue.
Oxnard, Calif.-based Mission Produce, Inc. has announced a joint venture to develop South African avocado production.
Avocados From Mexico has revealed its Big Game Teaser video, featuring actress and avocado lover Anna Faris.
Oxnard, Calif.-based Mission Produce Inc. has announced the testing results of its Mission Control ripening technology and management process.
Elder is credited as becoming “a major force in the avocado industry” during 27-year tenure with the company.
South Africa-based Westfalia Fruit put a spotlight on its research and development efforts for the avocado industry at the recent Fruit Logistica expo in Berlin.
The value of U.S. imports of fresh produce increased at a double-digit pace in 2022, with volume growing at a moderate pace.
Chicago-based Hazel Technologies is teaming up with Sysco and Avocados From Mexico for a second year to help preserve the quality of fruit in the direct-to-consumer Gametime Guac Box meal kit.
The brand is on the scene at SXSW, where it’s bringing its digital House of Goodness to life with a pop-up, where consumers can enjoy Avocados From Mexico through multisensory, interactive experiences.
The Oxnard, Calif.-based company achieved avocado volume growth of 14% in the first quarter ended Jan. 31, outpacing the industry as a whole, says Founder and CEO Steve Barnard.
World avocado output has boomed in the last decade, and global expansion in production is far from over, Rabobank says in a new report.
The Oxnard, Calif.-based company that sources, produces and distributes fresh hass avocados has appointed Diana McClean as director of marketing and communications.
Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says.
The Wisconsin-based brand is kicking off its coast-to-coast “Dip into Summer” campaign that embraces community across the country.
While the company saw 19% growth in avocado volume sold in the second quarter of 2023 compared to the same period last year, its total revenue for that period decreased 20% to $221.1 million compared to last year.
Just in time for California Avocado Month, the “Today” show featured a story from Al Roker about his visit to one of the state’s oldest avocado groves, Rancho Vazquez in Azusa, Calif.
Oxnard, Calif.-based Westfalia Fruit has started its Peruvian avocado season, with supply available now through mid-September.
Customized California avocado retail programs will continue through Labor Day, says Terry Splane, vice president of marketing for the California Avocado Commission.
Fresh Innovations/Yo Quiero! Brands has been in the avocado and dip industry for almost 25 years, and the innovations continue.
Fresh Avocados — Love One Today, a science-based resource founded by the Hass Avocado Board, is celebrating its 10th anniversary.
Avocado fans will have something extra to celebrate this National Avocado Day, July 31, as Chipotle Mexican Grill and Avocados from Peru have partnered to offer Chipotle Rewards members free guacamole.
Oxnard, Calif.-based Mission Produce Inc. plans to educate attendees on the value avocados bring to menus at the International Fresh Produce Association Foodservice Conference.
During the transition from summer to fall, the California and Peru avocado seasons typically wind down while Mexico’s Flor Loca season ramps up.
Supply of avocados in the late summer and fall will support the continuing growth of the category, says Andy Bruno.
Avocados From Mexico is partnering with cupcake bakery chain Sprinkles to launch a Chocolate Dulce De Leche cupcake celebrating National Avocado Day on July 31.
USDA trade statistics show that U.S. imports of Colombian avocados reached nearly $48 million in 2022, up from less than $8 million in 2021.
Avocados are a rising star in the food world, and Avocados From Mexico has put its own brand on the fruit’s explosive rise.
Check out these scenes from Avocados From Mexico’s Oct. 3 party celebrating the group’s 10-year anniversary and the opening of its AVOLAB chef innovation center.
The Oxnard, Calif.-based company has announced the elevation of its direct-to-retail service in the European market with the consolidation of operations in a ripening and forward distribution center in The Netherlands.
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