Produce Marketing
In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple.
Circana’s vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026 but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.
After a high-profile debut and a splash in Times Square, CarrieAnn Arias, president and CEO of USA Pears, says the organization’s new look is successfully bridging the gap between vintage charm and modern nutritional demands.
Fresh produce marketing veterans at the East Coast Produce Expo explain why the industry must shift from a commodity mindset to building emotional equity to compete with products throughout the store.
The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses.
Leveraging new research on gut health and younger demographics, a grassroots initiative seeks to boost grower profitability and secure the future of the category.
Morgan DiMartino returns as vice president of marketing, and Jose N. Garcete joins as logistics manager.
Marketing campaigns kick off the retail rush leading up to the Super Bowl with a strong drive from merchandising and more.
There’s a misconception about how potatoes get from field to fork, but things have changed over the years — and for good reason.
The company says it will offer retailers digital campaign elements and POS displays and will give 15 families $1,000 in groceries.
Globally and in the U.S., data shows millennials and Gen Z shoppers view produce purchase differently than baby boomers and Gen X shoppers.
Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands, shares how brands can respond to consumer trends in flavor and snacking and the opportunities in the industry for innovation and disruption.
This new twist on the company’s usual celebrity partnerships tries to inject some humor into the 2026 Big Game campaign.
The holiday-themed packaging for blueberries and blackberries will reach Kroger and select Wakefern stores by mid-October, the company says.
Briseño rejoins agency with founder and CEO Karen Nardozza and will lead from California while Nardozza focuses on Florida.
October is National Tomato Month, and the company says it plans to honor its Sunset Campari cocktail tomato, which has turned 30 years old.
The Reidsville, Ga.-based company is leveraging name, image and likeness (NIL) partnerships with college athletes — including University of Georgia linebacker C.J. Allen and Georgia Southern University wide receiver Josh Dallas — in an effort to connect with the next generation of shoppers.
CarieAnn Arias, president and CEO of the nonprofit marketing organization, shares a sneak peek of this season.
Xavier Equihua, president of the Peruvian Avocado Commission, attributes the increase to an “on year” in the Peruvian avocado industry and to a movement toward diversification among U.S. buyers as they source their avocados.
The company describes the long-running campaign as honoring those people and communities that make its berries possible.
The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers.
AFM’s fall initiatives will once again include promotions for Breast Cancer Awareness Month and college football.
The National Mango Board initiative is designed to drive mango consumption while supporting parents and kids with simple, nutritious and energizing fresh mango recipes.
The anticipated surge in shopper traffic provide a prime time to align retail promotions.
Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says.
Aiming to connect with younger consumers, the playful and informative initiative highlights the fruit’s health benefits, versatility and California roots.
The Wisconsin Potato & Vegetable Growers Association has its sights set on sustainability, sponsorships and expanded exports.
From festive packaging to back-to-school partnerships and Halloween promotions, produce marketers are crafting seasonal initiatives that speak directly to parents and kids.
AFP launched its 2025 season during Memorial Day weekend with a heart-healthy meal celebrating the Navy during New York Fleet Week.
Consumer education, creative packaging and retail promotions are among the tools helping elevate onions in the produce aisle.