Produce Marketing

The run-ups to the Thanksgiving and Christmas holidays are peak sales periods for mushrooms, but there’s a post-holiday run on the product, as well.
The Blend plays a big part in the marketing of fresh mushrooms, but packaging, nutrition and utility contribute.
Ostrom Mushroom Farms hopes to ship mushrooms from its new 39,000-square-foot growing facility in Sunnyside, Wash., in May.
Phillips Mushrooms recently added Sean Steller to its sales and marketing department.
The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.
Fair Trade-certified bananas are arriving at Earl’s Organic Produce in San Francisco more quickly this year than they had previously, said Rodrigo Velasquez, banana specialist.
Oke USA Fruit Co./Equal Exchange Produce has intensified its consumer-focused marketing efforts on behalf of the three grower cooperatives with which it works in Ecuador and Peru.
Mango suppliers say they’re not taking any chances with the new coronavirus COVID-19, which burst across the U.S. in March and likely won’t let go anytime soon.
In language that supporters hope is included in the next Child Nutrition Act reauthorization, new legislation aims to make it easier for school foodservice directors to buy local food for student meals.
AUSTIN, Texas — Panelists at the Center for Produce Safety Symposium described better traceback as essential to containing foodborne illness outbreaks and urged companies to invest in that infrastructure.
Plant City, Fla.-based berry grower Wish Farms has started a summer partnership campaign with Feeding America.
CHICAGO — Jan Berk’s path can be divided into two main careers: media and agriculture.
CHICAGO — The Packer’s Northeast editor, Amy Sowder, grabs Bronx, N.Y.-based Baldor Specialty Foods president Michael Muzyk at United Fresh to see what’s on his mind.
Aided by higher prices for bananas and value-added items, Fresh Del Monte Produce reported stronger earnings for the second quarter of 2019 compared with a year ago.
Los Angeles-based Wonderful Pistachios added two new flavors to its Wonderful Pistachios No Shells offerings: chili roasted and honey roasted.
Fowler Packing Co. will no longer be supplying and packing mandarins under the Halos brand.
Monterey Mushrooms is asking consumers to show their “burger love” by creating a mushroom-inspired burger and sharing a photo to win prizes.
Monterey Mushrooms will introduce a 40-ounce bag of pre-sliced white mushrooms to foodservice customers at the Produce Marketing Association’s Foodservice Conference and Expo.
Browse organic industry business updates for companies like Boskovich, Sage Fruit, Chelan Fresh and Lakeside Organic Gardens.
Brooklyn, N.Y.-based Gotham Greens has opened its largest greenhouse yet, in Chicago.
Stemilt Growers has published version 2.0 of its “Fast Facts” apple category review programs, and the new production brings starring roles to the company’s marketing team of Roger Pepperl and Brianna Shales.
Supermarket sales of organic fruits and vegetables seem to be trending upward, but the role of organics play can vary from place to place.
It’s been 30 years since Tom Mathison transitioned his first conventionally grown apples to organic.
Four industry members are cleaning up in preparation for the Viva Fresh Expo in April.
This once rough-around-the-edges industry was, for centuries, a man’s world. It would take a particularly tenacious individual to change the status quo.
Produce companies and grocery retailers continued to look for more ways to reduce food waste in 2019 as federal government agencies announced a major initiative around that same goal.
For the first time in years, two weather events have created a significant challenge to marketers of potatoes over the winter and spring months.
A promotional campaign for Chilean fruit called the “Super Fruit Bowl” is lining up with the National Football League’s Super Bowl.
Plant-based diets seemed to be all the rage in 2019, making it a hot topic among industry professionals trying to determine the best ways to market, sell and promote fruits and vegetables to consumers.
The concept of sustainable packaging has been in the minds of both companies and consumers for many years. That being said, in 2019 sustainable packaging hit an all time trending high.
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