Produce Marketing
It is crucial for retailers to offer fair trade bananas to consumers, said Kim Chackal, director of sales and marketing at Quebec-based Equifruit, Inc.
According to the Trendspotters Panel at the 46th annual Specialty Food Association’s Winter Fancy Food Show, two major food trends to note are dates and peppers. Here are a few merchandising ideas to kick up sales.
Bananas, the well-loved yellow tropical fruit that tops per-capita consumption charts, again receives top billing in 2022.
Higher per-unit banana selling prices in 2021 helped Coral Gables, Fla.-based Fresh Del Monte Produce Inc., increase annual profits compared with 2020.
West Bridgewater, Mass.-based Oke USA Fruit Co. is running a campaign called “Not All Bananas Are Created Equal.”
Potatoes ranked only behind bananas among fresh produce items most frequently purchased, according to The Packer’s 2022 Fresh Trends survey.
February is a good time for retailers to show their love for potatoes.
Some Red River Valley potato marketers could finish a little earlier than usual this year, said Ted Kreis, marketing and communications director for the Northern Great Plains Potato Growers Association.
There are reasons for optimism and reasons for caution in the lemon outlook for marketers, but optimism has the upper hand, according to a new report from Rabobank.
As the nation continued to navigate a pandemic world, produce sales remained steady, with most consumers buying into healthy options as months of virus-induced worry stretched on.
The Packer’s 13th annual Women in Produce issue honors eight industry leaders, like Raquel Espinoza, who play pivotal roles in the success of their own organizations, as well as the produce industry as a whole.
The Packer’s 13th annual Women in Produce issue honors eight industry leaders, like Hollee Alexander, who play pivotal roles in the success of their own organizations, as well as the produce industry as a whole.
Berries and summer are synonymous. And right on cue, the sweet, juicy little orbs are making their way across North America as temperatures warm and consumers head outdoors.
When the annual arts festival in Westford, Mass., begins, that’s when you know it’s time for strawberries.
The Packer’s 13th annual Women in Produce issue honors eight industry leaders, like Wendy Reinhardt Kapsak, who play pivotal roles in the success of their own organizations, as well as the produce industry.
The Packer’s 13th annual Women in Produce issue honors eight industry leaders, like Amanda Keefer, who play pivotal roles in the success of their own organizations, as well as the produce industry as a whole.
Growers say they didn’t undertake sustainability efforts for the money, and it’s a good thing.
When it is so hard to find workers, the quest to pack and process produce with less labor is perhaps the biggest incentive to invest in automation technology, industry leaders polled by The Packer agree.
Yakima, Wash.-based Kwik Lok is evolving to meet customer needs, says Karen Reed, global director of marketing and communications for the company.
The Packer’s 13th annual Women in Produce issue honors eight industry leaders, like Caitlin Tierney, who play pivotal roles in the success of their own organizations, as well as the produce industry.
Concern about climate change is real for consumers surveyed by The Packer. Close to 70% of consumers polled rated addressing climate change as very important to their overall sustainability priorities.
Consumers believe that either the government or consumers should lead and promote sustainability efforts.
Ariz.- based Duncan Family Farms LLC., focus on sustainability is deeply rooted in transparency and a drive to be better.
Foodservice operators turn to specialty produce to create a unique dining experience for customers.
Los Alamitos, Calif.-based Frieda’s Inc. has an exciting lineup of dragon fruit, including its Honey Dragons, Fire Dragons and Snow Dragons, said Alex Jackson, director of sales.
Los Angeles-based Melissa’s World Variety Produce Inc. has added a number of new items, said Robert Schueller, director of public relations.
The Yuma, Ariz., based date broker, grower and wholesaler’s Sweet and Salty Almond Mini Medjools won Good Housekeeping Healthy Snack Award for “Best Dates”.
The California Avocado Commission has changed its foodservice menu promotions during the COVID-19 pandemic, says Jan DeLyser, vice president of marketing for the California Avocado Commission.
Babé Farms is featuring a new lettuce item called “Ro-Minis” at the International Fresh Produce Association’s Foodservice Conference, said Matt Hiltner, marketing coordinator.
Miami, Fla.-based Crystal Valley Foods is introducing new foodservice vegetable packs at the International Fresh Produce Association’s July 28-29 Foodservice Conference.