Produce Marketing
With only a two-week gap between Easter and Cinco de Mayo this year, mango grower-shippers may be scrambling to keep fruit in the pipeline.
In Citrusdal, South Africa, members of Summer Citrus from South Africa have made plans for the summer season of U.S. imports.
With new federal rules fast approaching and produce recalls causing a domino effect nationwide, New Jersey growers are ramping up their food safety certifications and plans.
FOXBOROUGH, Mass. — How did the inaugural New England Organic Produce Conference go? The Packer’s Northeast editor Amy Sowder asks the organizers.
Tropical fruit sales for Melissa’s World Variety Produce are growing strong for a number of items, said Robert Schueller, marketing manager, Los Angeles.
Buying local produce has become more practical with a growing program called Local Pledge by Baldor Specialty Foods, a distributor based in the Hunts Point neighborhood of Bronx, N.Y.
DENVER – Despite the uncertainty with international trade, potato exports see significant gains.
DENVER – There are consumers who love potatoes, and Potatoes USA’s fiscal year 2019 will target them.
The June 10-12 United Fresh 2019 Convention & Expo in Chicago is having one more fling with the Windy City before moving to San Diego next year for a June 17-18 show.
Inspired by the July 19 release of Disney’s new “Lion King” film, Dole Fresh Fruit is launching a summer-long healthy living initiative, National Eat More Fruit and Vegetables Day.
Definitions of sustainability are in no short order, and while there is not a universal definition, many in agriculture see sustainability as achieving triple bottom line benefits to people, planet and profit.
Rancho Cordova, Calif.-based Renaissance Food Group added some people-centric elements to its booth at United Fresh Live! to give its virtual presence more personality.
How are retailers and suppliers inserting fruit-and-vegetable ideas, tips and solutions to shoppers with young families in May and June?
PMG, retail and education editor Amy Sowder digs into the world of marketing produce to young families this spring — especially to picky preschoolers.
Short-form video is still king on social media.
Retailers can expect “much more” promotable volumes of cherries this season, says Wenatchee, Wash.-based Stemilt, a Mathison family-owned-and-operated grower, packer and shipper of tree fruit.
At Austin’s Hot Luck Food and Music Festival, there will be a “Shroom House” experiential collaboration with Wicked Kitchen’s Chef Derek Sarno.
In this “Tip of the Iceberg Podcast” episode, learn from Cristie Mather of marketing agency Curious Plot what benefits produce retailers and suppliers can get in return for investing in social media.
Get ready for “The Big Flavor": New York Apple Association has new recipes and a new promotion strategy for the fast-approaching fall 2023 marketing season. Some apples are ready as early as August.
Goldenberry Farms launched the “Ramboos Big Adventure” game on the Apple Store and Google Play as a value-add to the product line of Ramboos rambutans.
Back-to-school essentials: Healthy, kid-friendly options abound from bite-sized items to snack packs
Suppliers and grocery retailers are working together to provide convenient, healthy options for children and families in the produce aisle — perfect for school lunches and on-the-go snacks.
Starting with the 2023 crop year, the Lansing-based Michigan Apple Committee will no longer engage in retail marketing efforts, said Diane Smith, executive director.
A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events.
The Florida Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s fruits and vegetables through the Fresh From Florida retail promotion this spring.
The “Powered by Potatoes” education series helps retailers understand the retail sales opportunities for potatoes.
The California Cantaloupe Advisory Board and chef Will Horowitz created The Possible Burger, featuring smoked cantaloupe, to capitalize on younger generations’ interest in healthy eating and plant-based diets.
Held at the Metro Toronto Convention Centre April 26-27, the 2023 Canadian Produce Marketing Association Convention and Trade Show drew players from across the fresh produce supply chain.
From a fair trade dance party to a Hallmark actor partnership to sustainable packaging innovations, this year’s Canadian Produce Marketing Association Convention and Trade Show offered something for everyone.
While some may associate the versatile avocado with its popular hass variety, WP Produce plans to highlight tropical avocados — a typically larger fruit that is slower to oxidize — at the 2023 CPMA event.
Avocados from Peru is embarking on a lifestyle campaign that is as tactical as it is tasty, from sports tie-ins with retailer partners to strategic in-store promotions, to a gourmet food show to a night at the museum.