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Driven by a convenience economy, the fresh produce industry is pivoting toward high-velocity, value-added products that eliminate prep time while delivering restaurant-quality experiences.

According to the California Department of Food and Agriculture, 45,244 women producers operate across the state, managing 11.5 million acres of farms and ranches that contribute $22.2 billion in agricultural sales.

Fifth-generation farmer Justin Wylie is testing algae to rebuild soil health in orchards. By boosting soil microbes through irrigation, he hopes to improve water infiltration, reduce inputs and build resilience in high-cost Central Valley agriculture.

By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories.

The awards and the 2026 Agraya Summit discussions focused on women farmers will seek to highlight initiatives, elevate voices driving change and encourage collaboration toward a more resilient and transparent value chain.

Fresh produce leaders focus on value-added packaging and health-forward snacking trends to capture the interest of a new generation of shoppers.

The new purpose-driven banana brand from Fyffes empowers women in agriculture through its Partnership for Good, an initiative providing business training and economic autonomy to rural communities in Costa Rica.

The longtime Oppy veteran and former shareholder, known for his “people-first” philosophy and sense of humor, spent nearly 30 years shaping the Canadian produce trade.

Chief Operating Officer Jerry LeClair will step in as interim CEO to lead the regional grocer’s 200-plus locations.

The packaging, which debuts on The Original Cherry Tomatoes on the Vine, reduces plastic usage while maintaining freshness.