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The Coachella Valley and Palm Springs area is known for resorts, golfing, music festivals and other recreational past times.

Lisa Helfman has a big vision for Brighter Bites, the fresh produce-oriented nonprofit she founded in Houston five years ago.

As the western business director for the Giumarra Cos., Kellee Harris specializes in building and maintaining customer relationships.

Visalia, Calif.-based Pro Citrus Network has hired Kim Flores and Christine Raymer as vice presidents.

There is an earnest quote somewhere that says “Your attitude determines your altitude.”

The Packer’s Ashley Nickle’s coverage of the E. coli outbreak linked to romaine lettuce from the Yuma region includes a recent piece headlined “Outbreak investigation puts spotlight on traceability.”

Castroville, Calif.-based Ocean Mist Farms is launching a multi-faceted digital promotion that prompts consumers to enjoy artichokes.

Make America’s Food Stamps Healthy.

The New England Produce Council hosted a dinner meeting event April 30 at Boston’s Fenway Park, sponsored by Sunny Valley International, Glassboro, N.J.

Idaho Falls, Idaho-based Potandon Produce LLC reports new crop Arizona red potatoes will be available May 10.