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Wholly Guacamole is celebrating National Guacamole Day — Sept. 16 — with a drive-through stand for free guacamole and chips in Dallas.

The California Avocado Commission, Irvine, has opened an online merchandise shop for aficionados of the fruit, with shirts, socks, stickers and other items.

Things are sweet for the start of the SweeTango apple season.

Okanagan Specialty Fruits, Summerland, British Columbia, has hired Bob Wilkinson as director of sales.

Avocados From Mexico has established Avo University, a free online guide with separate training for retailers/wholesalers and foodservice personnel.

GrubMarket, San Francisco, has entered a new market — Texas — with yet another purchase of a fresh produce distributor.

LGS Specialty Sales, New Rochelle, N.Y., is sponsoring a consumer contest, One Step at a Time, to raise awareness of breast cancer and encourage consumers to take steps toward better health.

Church Brothers Farms has four new value-added fresh-cut items under a new line called Ready Sides.

As long as the new coronavirus hangs around, bagged potato sales will spike, say marketers of San Luis Valley potatoes.

Jeff Cady rarely misses an opportunity to get better, and that approach has served him well as director of produce and floral for Williamsville, N.Y.-based Tops Friendly Markets.