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Perception is reality and a new survey from food and marketing agency Charleston Orwig found that more than a quarter of consumers said they do not trust the vigilance of the food industry’s safety efforts.

My recent Fresh Talk post about the resiliency of exports was a little too glib and simplistic for one West Coast produce exporter.

(UPDATED, Oct. 10) A life-threatening category 4 hurricane the morning of Oct. 10, the eye of Michael is expected to make landfall over the Florida Panhandle later in the day.

As inexplicable as it may seem, exports of fresh fruits and vegetables for January to August are basically unchanged from the same period a year ago.

The New York Apple Association has a new logo.

Campbell Soup Co. is in talks to sell its fresh foods business to a group of investors led by former Bolthouse Farms CEO Jeff Dunn, according to a Wall Street Journal report.

The Center for Produce Safety has announced 13 new research awards at about $2.6 million.

Apples, pears, stone fruit, cucumbers, melons and squash scored at the top of the chart for sustainability in a recent study by The Sustainability Consortium.

Michelle Broom is the new president of the Ontario Produce Marketing Association.

Calgary, Alberta-based Thomas Fresh is raising funds for breast cancer research with sales of its “Think Pink” labeled onions.