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Fresh from securing key advocacy wins, the International Fresh Produce Association CEO brought a clear message to the recent Washington Conference: The produce industry’s voice is actively shaping federal policy, but the fight for fresh is far from over.

Columnist Armand Lobato explains why nonproduce chatter — and the three B’s — are valuable tools that can help build key relationships.

President and CEO Xavier Equihua reveals how targeted digital coupons, retail media and synchronized demand-generation tactics help drive sales and engagement at retail.

The Peruvian Avocado Commission is targeting long-term growth in the Midwest, where Avocados From Peru has been named the “Official Avocado” of the Cincinnati Reds, a sports-centric marketing strategy aimed at tapping into an underserved market with “tremendous potential” to attract new consumers.

Speaking with The Packer, Gustavo Burger outlines a fresh model for the B Corp-certified vertical grower, prioritizing core microgreens growth over hasty expansion.

According to a new Logile survey, retail grocers can unlock a powerful competitive advantage and secure customer loyalty by prioritizing excellent, well-stocked produce departments over aggressive price discounting.

Fresh produce shone in this year’s Good Housekeeping Snack Awards, with value-added agriculture innovations and fresh-forward products securing major wins by merging nutrient density with modern consumer convenience.

The seasoned retail executive and former Amazon vice president would serve as the new CEO of Ahold Delhaize USA and a member of the company’s management board.

Associated Wholesale Grocers Inc. has elected Joe Polizzi, president and CEO of Town and Country Supermarket Inc., to its board of directors, filling a seat previously held by Jim Brown, who served for 24 years.