Marketing-Communications
The Georgia Fruit and Vegetable Growers Association is consolidating its resources for children, educating them on fresh fruits and vegetables.
Online grocery purchasing and delivery will continue to spread, long after the current COVID-19 coronavirus pandemic has dissipated, and the packaging industry likely will grow with it, marketers say.
By late September, PA Veggies, the Pennsylvania Vegetable Marketing and Research Program, will debut a new directory that services farmers, consumers and wholesale buyers in a new way.
Flavor Tree Fruit Co. has changed out some equipment at its arils facility, increasing automation and making the process less dependent on manual labor.
Pomegranate volume is expected to be down, but this year Trinity Fruit Co. Inc. sales are expected to increase.
Bancroft, Wisc.-based RPE Inc. is set to reveal a new bite-sized potato to their Tasteful Selections product lineup.
The chip, frozen and other potato-processing businesses continue to touch the fresh industry, but that touch might be a bit stronger this year, marketers say.
Israel-based Evigence Sensors is seeking inroads for its time-temperature sensor in the fresh produce business.
LAS VEGAS — A person’s digital presence can begin before birth and will endure long after death, and author Eric Qualman said there is no sense for people to avoid working on their digital reputation now.
The run-ups to the Thanksgiving and Christmas holidays are peak sales periods for mushrooms, but there’s a post-holiday run on the product, as well.
Ostrom Mushroom Farms hopes to ship mushrooms from its new 39,000-square-foot growing facility in Sunnyside, Wash., in May.
Phillips Mushrooms recently added Sean Steller to its sales and marketing department.
Exports typically don’t account for much of the volume from California avocado grower-shippers, but most companies have at least a small export program, which they say can be quite lucrative.
The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.
Fair Trade-certified bananas are arriving at Earl’s Organic Produce in San Francisco more quickly this year than they had previously, said Rodrigo Velasquez, banana specialist.
Oke USA Fruit Co./Equal Exchange Produce has intensified its consumer-focused marketing efforts on behalf of the three grower cooperatives with which it works in Ecuador and Peru.
Plant City, Fla.-based berry grower Wish Farms has started a summer partnership campaign with Feeding America.
Demand for the traditional orange-fleshed sweet potato during holiday dinners may be a constant, but disruption is creeping into this category.
The ripening corn and soybean fields stretch for miles in every direction from Dennis Wentworth’s farm in Downs, Illinois.
To help prepare you for the road ahead, Top Producer will host its annual Tomorrow’s Top Producer conference Jan. 28 in Chicago.
Since farmers’ profits are dropping this year alongside crop prices, bridge-infrastructure needs have come into sharper focus.
A 1987 handbook published by the U.S. Department of Agriculture’s division of Agricultural Marketing Service received a 21st-century update thanks to a team led by University of Florida researchers.
Potato prices may be higher this year than last because of tigher supplies, but the product remains a good value, and its versatility certainly hasn’t changed, marketers say.
Citrus volume out of Texas as of mid-January was on pace with last year, and growers were not reporting any major quality problems.
Organic citrus growers in California and Texas are reporting ample supplies of good-quality fruit this season, with demand continuing to expand.
Ocean Mist Farms now is receiving regular arrivals of organic asparagus out of Mexico, said Joseph Angelo, sales manager.
Sage Fruit Co. LLC has introduced a new line of 3-pound pouch bags for its organic apples with a 2-pound bag for the Honeycrisp variety
In the banana business, process is almost as important as product, according to some marketers. Organic bananas continue to gain market traction, marketers point out.
Fresh trends data and research on a variety of pineapple purchase demographics, such as; region, ethnicity, household size and income.