Produce Marketing
Bananas have maintained consumer appeal despite rising inflation and food costs, and Bobby Banana will be the face of Dole bananas in special events and web, social media, marketing and retail programs.
Snacking, seasonality and new varieties were among the top trends at the recent 2023 Canadian Produce Marketing Association Convention and Trade Show in Toronto.
The Wisconsin-based brand is kicking off its coast-to-coast “Dip into Summer” campaign that embraces community across the country.
American Cookware and the Michigan Asparagus Advisory Board are launching “Cooking the American Dream”, a social campaign that celebrates American-crafted cookware with Michigan asparagus.
Kankun is the first commercial Sun World mango variety available for license, the company says.
Just in time for Halloween, POM Wonderful has launched a nationwide campaign: “Real Life is Scary: Protect Yourself With POM.”
Following a lack of grower support for the marketing order, the USDA seeks comments on a proposal to terminate the order and its committee.
With the new partnership, Oppy will expand its year-round reach in Peru, Brazil, Chile, South America and Mexico with Sun Grape’s nearly 1,500 acres in production in California.
The Bakersfield, Calif.-based licensing company highlighted the green seedless grape variety during the specialty foods industry event.
The organization’s new marketing effort aims to draw awareness to the health benefits of walnuts.
The Pennsylvania-based mushroom grower updated its website to include nutrition, varieties grown and also sections for retailers, distributors and foodservice customers.
Ahead of this year’s gathering, The Packer connected with exhibitors to learn more about why CPMA is a must-attend event.
The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.
Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.
It won’t be long before many shoppers are sending their children off to school and have similar lunch-packing and snacking needs. How will your company meet those needs?
In the hands-on world of fresh produce, the importance of digital marketing is arguably gaining the upper hand — especially with younger consumers, such as parents and their school-aged children.
As the fall school season approaches, Nature Fresh Farms launched a themed snacking line to encourage children to eat more fresh produce at school, on-the-go and at home.
No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday.
Vidalia onions are available for a limited time each year, between April through early September. The pack date is determined by soil and weather conditions during the growing season.
U.S. organic sales hit a record $52.5 billion in 2018, up 6.3% from the previous year.
Ample rain and cool nights have characterized spring weather, but Arkansas produce marketers say they expect 2019 crop prospects to be solid this year.
Lake Park, Ga.-based Generation Farms is building on a recently expanded line of colored sweet onions, said Lauren Dees, sales and marketing manager.
Keystone Fruit Marketing Inc., has upgraded its onion facility in Walla Walla, Wash., and is working to develop its line of Walla Walla red sweet onions, said Dan Borer, general manager.
L&M Cos. Inc. now has onions year-round, said Derek Ennis, the Raleigh, N.C.-based grower-shipper’s sales director for potatoes and onions.
Collinsville, Ill.-based packaging manufacturer Sev-Rend Corp. is seeing increased focus on recyclable packaging, said Jeff Watkin, marketing director.
Pepper lovers have something to look forward to for the next several months as grower-shippers report plentiful supplies of good-quality product.
Pierre Sleiman, Jr., dreams of taking on the big boys with a nationwide network of local organic producers.
California’s strawberry crop seemed to be gradually returning to normal volume this spring after a rainy winter that delayed picking early in the season.
The domestic blueberry season was kicking off in mid-April with harvesting already underway in Georgia, said Victoria De Bruin, marketing manager for the U.S. Highbush Blueberry Council.
SAN ANTONIO, Texas - Michelle Ann Passaretti is the winner of the 2019 Viva Fresh Healthy Living Award.