Produce Marketing
The initiative will aim to bring the mango experience to consumers through a mobile mango food truck tour across four U.S. cities
Marketing campaigns connect with Texas and national markets to increase recognition and consumer preference for TX1015 onions.
Avocados From Mexico is celebrating National Avocado Day with a new recipe featuring Poppi’s Ginger Lime soda and giveaways.
The Peruvian Asparagus Importers Association says its members are ready with proactive planning and strategic marketing.
Cause marketing campaign highlights easy summer produce-centric recipes and inspiration.
Eye-catching displays, food demos and customized print advertising are designed to highlight the flavor profile of candy grapes.
New Jersey Agriculture Secretary Ed Wengryn highlighted the beginning of the state’s blueberry season with a visit to Macrie Brothers Blueberry Farm in late June.
In addition to featuring its guacamole and salsa nationwide at events, the marketer is engaging fans this summer by highlighting local artists, donating to local nonprofits and activating outdoor film experiences.
The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department?
Wicked Kitchen’s co-founder and chef, Derek Sarno, makes the case that mushrooms can hold their weight among even the most die-hard barbecue fans.
The Packer met with Dayka & Hackett Vice President of Avocados Stephen Fink to learn about how Frutura is breaking into avocados, marketing a vertically integrated, year-round supply.
The 2023 Canadian Produce Marketing Association Convention and Trade Show, set for April 25-27 in Toronto, will showcase the latest in greenhouse innovation, smarter packaging, fresh produce snacking and much more.
As time nears for this year’s CPMA Convention and Trade Show on April 25-27, Canadian Produce Marketing Association President Ron Lemaire discusses innovation, AI, supply chains and the Canadian fresh produce industry.
At the 2023 SXSW conference, Avocados From Mexico’s immersive pop-up radiated avocado enthusiasm to attendees in all five senses.
Free, live Zoom classes led by a team of dietitians will be offered the entire month of March by Pennsylvania-based grocer The Giant Co.
In its first-ever ad campaign, the controlled environment agriculture grower invites viewers to witness tender leafy greens flourishing in the middle of winter.
“The data is clear: fruits and vegetables improve lives, but people aren’t consuming enough and we have to change things. Not simply for the good of the industry, but for the good of the world,” Cathy Burns said.
Despite California’s weather challenges, the brand doesn’t plan on slowing down and is forecasting a historic 2023 season.
The Sunions tear-free onion variety returns for the 2022-23 season, promising mild flavor, distinctive crunch and a mild pungency that won’t trigger waterworks when slicing and dicing.
Why is it that we so closely associate Valentine’s Day with strawberries? I mean, sure, the fruit is sweet. It’s beautiful. It’s red. It’s more or less heart-shaped.
Produce buyers have shared qualities, traits and communication skills that they look for in partnerships with suppliers.
“Food inflation is a hot topic,” Michael Swanson says noting that overall prices in the category are running at 6% higher than a year ago, whereas typically year-to-year food inflation is 1%.
Families with young children are always pulled in a lot of directions, so to sell more fresh produce to them, it not only has to be appealing and accessible, it has to be easy.
Social media’s importance in marketing to families can’t be overstated. And the strategy is changing.
NEW YORK — When the invitation from Bowery Farming appeared in my e-mail inbox, a tingle of excitement sparked in me.
Mastronardi Produce is distributing Naples Fresh and Spring Born greenhouse-grown leafy greens under the Backyard Farms brand.
The Little Potato Co. has unveiled a new brand look and feel.
Washington-based Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.
The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days.
Grown in Hatch, New Mexico, the smoky, versatile peppers are now available from fresh produce wholesaler, Frieda’s.