Produce Marketing
Sun World International has added eight importers to its panel of 28 companies that hold a license to distribute and market Sun World’s full line of proprietary grapes.
The Morris, Minn.-based grower-packer-shipper of carrots says the website will enhance the user’s experience and features a modern design with playful elements.
Football Hall of Famer Deion Sanders and California Almonds have teamed up to share the health benefits of incorporating almonds into a recovery day diet, especially on the day after the Super Bowl.
The Kingsville, Ontario-based greenhouse grower’s marketing team won for its lettuce, tomato, cucumber and berry packaging.
The Canadian Produce Marketing Association Convention and Trade Show returns to western Canada this year with a focus on sustainability, networking and the strength of the country’s domestic market.
Ski-cross athlete Emeline Bennett will share food tips, highlights and more through Oppy’s social media channels.
The company plans to incorporate the league’s logo into packaging and provide local leagues with snacking suggestions after being named the official snacking vegetable of Little League Baseball and Softball.
The company earned the award for its Side Delights Amazables microwavable russet potatoes with sauce.
Sustainable Produce Summit 2024 is a wrap, as are this year’s Best of SPS Marketing Awards. Check out this year’s Best in Packaging, Best in Website, Best in Social Media and Best in B2C Messaging award winners.
Value-added salad company Fresh Express launched the new year with its annual #FreshIntentions Challenge, an online and social campaign for consumers to achieve their goals in 2023.
After a breakout year of accelerated growth and commercial milestones, co-founders Borquez Schwarzbeck and Ben Dusastre transitioned to executive director and member of the board, respectively.
FoodMix Marketing Communications used proprietary research to uncover how food and food channels are changing, innovating, improving — and even in some instances, going back to the basics in 2023.
The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator.
The strategic partnership with DreamWorks Animation to cross-promote the animated franchise will help encourage kids to eat more fruits and vegetables, says Fresh Del Monte.
Carter, a 25-year veteran in the potato industry and CEO and co-owner of Bushmans’ Inc., has contributed his expertise to the Potatoes USA board of directors for a decade.
The New Jersey Department of Agriculture plans to help growers from the Garden State by promoting its Jersey Fresh program through a diverse media mix this season.
California-based Sun World International is seeking to transform the table grape category through its global marketing campaign for the Autumncrisp green seedless table grape brand.
The commission says the new direction is “focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.
Philadelphia-based Salix Fruits said its newest office in Singapore will help the company grow its presence in Asia.
The largest event in the country dedicated to fresh fruits and vegetables, held this year in Vancouver at the end of April, will co-locate with the International Sustainability Summit.
As the potato industry eyes its role in the upcoming Dietary Guidelines for Americans, those in the industry say marketers should focus on nutritional benefits and trends to grow interest among younger shoppers.
Earthbound Farm says the website features improved navigation and functionality, product filters and a “Where to buy” feature.
The revamped look is part of the company’s rebranding efforts, which celebrates its 100-year anniversary.
The Terrault family, a leader in greenhouse production in Quebec for more than three decades, has introduced a new brand identity as Cultures Gen V Inc., unifying all its brands under the new Gen V banner.
The medjool date grower has focused on consumer education in recent months to amplify its presence in Canadian markets.
Sunkist Growers is using content on the social media platform, popular among millennial and Generation Z consumers, and its Sunkist Unlimited campaign to promote the in-season fruit as a versatile, affordable option.
Little Leaf Farms, a Devens, Mass.-based indoor grower, said the new salad kit celebrates corporate office workers’ love of salads for lunch by offering a “five-star dining event.”
AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers.
We better pay attention to Gen Z if we want our companies to survive and thrive — and the general public to eat more fresh produce.
Massachusetts-based brand Morning Kiss Organic plans to showcase new sustainable packaging and private-label products and promotions at the Organic Produce Show in July 2023.