Produce Marketing
Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed.
The California-based fresh citrus cooperative is kicking off its new sales strategy and streaming commercial at the upcoming International Fresh Produce Association Global Produce & Floral Show.
Along with bright green skin and a quirky personality, Bob for Apples from New York is the anchor for NYAA News, a virtual news station for apple lovers everywhere.
The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends.
The California-based fresh citrus cooperative is offering tools to help consumers use citrus to elevate at-home meals and providing displays to help retailers boost sales.
Do you know someone who is advancing the Canadian produce industry, creating change and giving a voice to the underrepresented in fresh produce? The Packer wants to hear from you. Deadline for nominations is March 18.
Anxiety and stress associated with marketing decisions can be managed, but you must take an active approach.
The National Mango Board recognizes retailers who go above and beyond to support the mango industry.
As a top-five fruit, shopkeepers should take great care when creating an orange offer.
What if everybody made sure every single meal they ate contained a bright color — naturally? That’s the idea behind the theme, “Every Time You Eat, Have A Plant,” for the annual National Fruits and Veggies Month.
The initiative received the Marketing Excellence Award for its messaging ‘takeover’ at Windsor International Airport touting the benefits of Ontario-grown greenhouse produce.
Chiquita said it plans to unveil a new sustainability report and highlight its “Small Change, Big Difference” campaign at Madrid Fruit Attraction 2024.
The Healthy Family Project’s partners and produce-centric resources aim to make nutritious eating easier as children return to class.
The grower and shipper of Foxy Brand strawberries and blueberries now offers South American citrus, cherries and grapes.
With sales of organic fruits and vegetables outpacing conventional, the company is focusing expanded organic marketing efforts on three specific consumer generations in strategic organic growth markets across the U.S.
The company will give away 125 registrations to three Charlotte Marathon events and more to mark 125 years in the banana business.
Retailers can expect bright new displays, shopper incentives and giveaways to encourage shoppers to add avocados to their shopping carts this fall.
The Idaho-Eastern Oregon Committee is promoting the region’s onions in various high-profile ways, says Candi Fitch, executive director.
The Mushroom Council launched Mushroom Monday to encourage the healthy habit of adding mushrooms to weekly grocery shopping and restaurant orders.
To mark the partnership, Jinich and the avocado brand are launching a curated collection of avocado recipes for Hispanic Heritage Month.
U.S. growers forecast 20% more SweeTango apples for the 2024 forecast, which will allow the marketing season to stretch longer this season.
Its “I Love Baby Carrots” campaign touts the nutritional and health benefits of baby carrots by targeting retailers and shoppers.
High yields and good flavor seem to be the characteristics grower-shippers look for most when selecting a strawberry variety.
Starting this summer, FMS Fresh Produce, Sherrington, Quebec, will provide its customers with more organic vegetables, thanks to a partnership with organic farm Agri-Fusion, Polycarpe, Quebec.
There are plenty of onions available at the end of April after six weeks of the new coronavirus COVID-19 pandemic, and the results were apparent in the latest prices.
HBF International LLC, Sheridan, Ore., has hired a new member for its sales team, said CEO Doug Perkins.
Compared with year-ago performance, organic fresh produce sales rose 18% in April and beat conventional produce in both dollars and volume gains.
A produce box program for consumers that Denver-based 5280 Produce launched about five years ago has exploded as a result of the COVID-19 outbreak.
The year started off fine for The Fresh Guys, said president Peter Braidman. But then COVID-19 came along.
While vice president Mike Robertson said it’s pretty much business as usual for Lakewood, Colo.-based Pacific Shipping & Trading Co. Inc., he added, “I can’t say it’s totally normal.”