Produce Marketing
MountainKing Potatoes is providing its retail partners with “turnkey, display-ready options” aimed at driving sales of its baby golds, baby reds and fingerlings.
Ben Josephson has returned to Wada Farms Marketing Group LLC as sales director after having stepped away temporarily, said Eric Beck, marketing director with the Idaho Falls, Idaho-based potato grower-shipper.
Whether retailers and consumers are looking for strawberries, blueberries, blackberries or raspberries, they’ll be able to find them this summer, and they should be pleased with the quality, grower-shippers say.
The California Strawberry Commission wants to make an emotional connection with people through a multi-pronged promotion aimed at connecting the hearts of strawberry growers with the hearts of consumers.
Date growers in California’s Coachella Valley had a wild ride this spring.
Peppers should be plentiful from California’s Coachella Valley this season.
Two universities and an association that represents blackberry and raspberry growers are studying retail strategies and how the pandemic is affecting sales.
Bowery Farming has launched crispy leaf lettuce.
Rainier Fruit Co. is on track to earn Bee Better certification for Washington blueberries in July 2020.
Xavier Equihua and the Washington, D.C.-based Peruvian Avocado Commission have earned a reputation for innovation when it comes to promoting avocados from Peru.
Kids love kiwifruit, and that is reflected in the fact that families with kids were more likely to buy the fuzzy fruit than those without kids.
The New York Apple Association’s series of videos won two Telly Awards.
The California Leafy Greens Marketing Agreement has a new subcommittee that focuses on how land adjacent to leafy greens fields might contribute to foodborne illness outbreaks from romaine lettuce.
The Produce Traceability Initiative has added/upgrade four tools for the industry to support traceability implementation.
The clock is ticking for the Food and Drug Administration’s determination of “high-risk” foods and what traceability/record-keeping standard those foods should meet.
Though the new coronavirus COVID-19 is not a food safety issue, responding to the crisis has pulled in produce safety professionals in a variety of ways.
The inability to hold the Center for Produce Safety’s annual Symposium in its traditional form has opened up new opportunities for greater participation, says Bonnie Fernandez-Fenaroli, executive director of CPS.
Helping to preserve food safety and quality, monitoring devices connected to the internet of things (IoT) are giving produce operators more visibility into their supply chains compared with a decade ago.
Schnucks Markets Inc., St. Louis, is pledging to buy more than $5 million of local produce and other goods this year.
California Giant Berry Farms is starting summer blueberry season with strong volumes in the Pacific Northwest.
Washington apple specialty license plates will be available to order from the Department of Licensing July 1.
Morning Kiss Organic, Chelsea, Mass., is adding gold kiwifruit to its list of products.
A & A Organic Farms, Watsonville, Calif., has added organic French beans from Guatemala to its list of items.
Bolthouse Farms has found strong demand for its produce beverages that promote health since the COVID-19 pandemic began.
Frey Farms offers both functional and better-for-you beverage options, with ambitions to grow distribution throughout the country.
Marketing to different ethnic and demographic groups requires flexibility and a diverse portfolio of products, marketers say.
Potato and onion suppliers say they will have plenty of product on hand for Thanksgiving and Christmas feasts in 2020.
Specialty varieties play a central role in marketing potatoes and onions, marketers say.
Potato and onion marketers say COVID-19 has forced them to alter plans in certain channels, but the pandemic hasn’t stopped them.
Organic onion and potato sales continue to trend upward, even during the COVID-19 pandemic — and, perhaps because of the pandemic, marketers say.