Produce Retail
Sirna & Sons Produce has brought in Allie Sirna as the second member of the Sirna family’s fourth generation to join the company, said Tom Sirna, president.
Long-standing components of produce marketing campaigns targeted to kids and parents have taken on a new relevance as a back-to-school season unlike any other approaches.
The National Mango Board will present next week a webinar entitled “Breaking Point or Pivot Point? How a Microscopic Menace Ignited Monumental Marketing Changes.”
For produce box delivery company Hungry Harvest, COVID-19 has meant big business.
The season for The Oppenheimer Group’s Blue Goose plum brand has started.
The Blend, a cooking technique that combines chopped mushrooms with ground meat, continues to be the Mushroom Council’s primary promotional focus.
Tanimura & Antle, Salinas, Calif., established the HarvestSelect box program for retail outlets to give convenient and fast options to consumers who want to reduce time spent in stores during the pandemic.
The Southeast Produce Council, Millen, Ga., has cancelled Southern Innovations because of the COVID-19 pandemic.
Ayco Farms, Pompano Beach, Fla., has seen a “substantial increase” in demand for bagged asparagus from retail customers who are acting on changes in consumer preferences during the COVID-19 pandemic.
Washington state peach and nectarine volume from Wenatchee, Wash.-based Stemilt Growers will continue with promotable volume well into September.
Eagle Eye Produce, Idaho Falls, is shipping new crop yellow and red onions, with white onions to follow soon.
The New York Apple Association, Fishers, has promoted Cailin Kowalewski to account promotion manager.
Alsum Farms and Produce, Friesland, Wis., has started harvesting red and gold potatoes at the company’s Arena, Wis., fields.
Limoneira Co., Santa Paula, Calif., kicks off its Peelin’ Good — The Zest is Yet to Come Tour — on Sept. 1, a virtual coast-to-coast trip with stops in 18 cities and visits with influencers.
FirstFruits Marketing, Yakima, Wash., is starting its eighth season of shipping Sweetie, an apple variety that has been referred to as “gala’s sweeter, crunchier cousin.”
Apples buyers looking for variety options can find plenty of choices in Michigan this season, says Diane Smith, executive director of the Lansing-based Michigan Apple Committee.
With COVID-19, more people are eating at home, and that means fresh apple marketers can take advantage of increased snacking trends.
Organics Unlimited, San Diego, is celebrating the 15th anniversary of the GROW (Giving Resources and Opportunities to Workers) Month in September.
Have A Plant Nation is the theme of September’s Produce for Better Health Foundation’s second annual National Fruits & Veggies Month campaign.
International Fruit Genetics (IFG) is introducing logos for 21 unique table grape varieties — from Bebop to Torch — to grab consumers’ attention at the store.
Chris Koger Church Brothers Farms, Salinas, Calif., is adding five Green Giant Fresh value-added products.
Mission Produce, Oxnard, Calif., has promoted Stephen Fink to vice president of North American Sales.
With its bright health halo, Pom Wonderful has seen a big lift in sales during the COVID-19 pandemic.
The good-for-you attributes of produce beverages have never been more appreciated.
Consumer prices for food sold at grocery stores declined 1% from June to July but still are running 4.6% higher than a year ago.
While consumer perception of safety might’ve led to more purchases of packaged produce over loose bulk in the first couple of months of the coronavirus pandemic, some say it’s the increase of online shopping.
The Pear Bureau Northwest, Milwaukie, Ore., has promoted Neil Ferguson to creative marketing manager.
The Twin Cities supermarket scene is as competitive as ever, giving local consumers an opportunity to spend their food dollars at any of a number of high-performing retail chains.
Lēf Farms, Loudon, N.H., has added more than 200 Stop & Shop stores to the list of retailers that sell its leafy greens.
La Dona Fruit, a Colombian grower and exporter, has launched a colorful band and packaging for avocados and limes for the U.S. and Europe.