Marketing
This should be a good year for Florida citrus with grower-shippers reporting good growing conditions for oranges and grapefruit, and some suppliers adding increasingly popular easy peelers.
Shipments of oranges and grapefruit from Texas should be up slightly this season, according to the November citrus forecast from the U.S. Department of Agriculture’s National Agricultural Statistics Service.
Pandemic or not, sweet potato marketers expect a boost from spring holidays such as Easter.
Sweet potatoes were already doing well lately, and after a crazy 2020, consumers want them even more, according to The Packer’s Fresh Trends 2021 consumer survey.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Exports play a role in the marketing plans of many citrus grower-shippers, but that role can vary from company to company and season to season.
The COVID-19 pandemic has challenged produce grower-shippers throughout the U.S., but a silver lining for the citrus industry is consumers’ perception of citrus as immunity boosters.
Consumers typically turn to citrus to load up on vitamin C during cold and flu season, but this year, suppliers hope they’ll stock up on even more grapefruit, oranges, mandarins and lemons to keep COVID-19 at bay.
Although USDA’s NASS estimated that California’s navel orange crop will be about 42 million 80-pound boxes this season, some grower-shippers estimate that number might be a bit on the heavy side.
Samantha Snyder is planning for growth this year and increasing capacity to keep up with current mushroom customers.
Check out these business updates in the fresh mushroom industry.
Don’t miss this week’s produce marketing news in one place. Catch up on everything from new products, packaging design, marketing campaigns and more.
Now in its second year, the COVID-19 pandemic has given a boost to packaging sales, marketers agree.
Organic produce marketers generally agree that demand typically outpaces supply in the category, but they also note that overproduction does occur on occasion.
Business updates on companies featured in The Packer’s Organic Produce section.
Business updates on companies featured in The Packer’s Onions Marketing section.
Rail options have improved for produce shippers, but the reach of trains remains limited, according to logistics experts.
Last year, with pandemic shopping at its fullest, mushrooms were among the top three best-performing foods in the produce aisle in terms of year-over-year sales. And now what?
NEW YORK STATE — After such a rollercoaster in 2020, the state’s growers, shippers and marketers don’t know what to expect for 2021.
The Mushroom Council’s collaboration with The Food Network — estimated to make more than 90 million impressions in 2021 — is one of the largest partnerships the council has ever undertaken.
Mushroom production is environmentally friendly by its very nature, but growers are looking for more ways to use less and reduce waste. It’s a great way to trim budgets amid this inflationary economic climate.
A TikTok campaign is inviting viewers and influencers alike to post creative ways to crack Wonderful Pistachios to claim a chance to win cash and a year supply of pistachios.
A new promotion from Valencia, Spain-based SanLucar and the Walt Disney Company will feature the catchphrase “Dive into fun with sweet fruits” with themes from the movie Vaiana 2.
Green Giant Fresh has a new line of meal bowls with six distinct options.
Retailers should see plenty of mango volume this spring for heavy promotions, importers say.
Bakersfield, Calif.-based Cal-Organic Farms, subsidiary of Grimmway Farms, is launching a consumer-oriented organic brand campaign.
The incoming chairwoman’s background could really shake things up on the board of the United Fresh Produce Association.