Marketing
MONTREAL — Justin Kingsley challenged Canadian Produce Marketing Association convention attendees to be honest to consumers, a critical step to regaining their trust.
U.S. organic sales hit a record $52.5 billion in 2018, up 6.3% from the previous year.
Lake Park, Ga.-based Generation Farms is building on a recently expanded line of colored sweet onions, said Lauren Dees, sales and marketing manager.
Keystone Fruit Marketing Inc., has upgraded its onion facility in Walla Walla, Wash., and is working to develop its line of Walla Walla red sweet onions, said Dan Borer, general manager.
L&M Cos. Inc. now has onions year-round, said Derek Ennis, the Raleigh, N.C.-based grower-shipper’s sales director for potatoes and onions.
Collinsville, Ill.-based packaging manufacturer Sev-Rend Corp. is seeing increased focus on recyclable packaging, said Jeff Watkin, marketing director.
Pepper lovers have something to look forward to for the next several months as grower-shippers report plentiful supplies of good-quality product.
Pierre Sleiman, Jr., dreams of taking on the big boys with a nationwide network of local organic producers.
Large Mexican limes stubbornly continued to trade at prices of $50 per carton or above in early April, but signs point to easing f.o.b. levels by May.
Asparagus marketers have seen increasing interest in value-added packages.
Growers for Stellar Distributing Inc., Madera, Calif., have added about 600 acres of figs this year, according to Kurt Cappelluti, sales manager.
Western Fresh Marketing will sell in excess of 5 million pounds of figs this year, said George Kragie, president of the Madera-based company.
Three months after the USDA pulled the plug on a plan to establish a national organic promotion and research program funded by grower assessments, the Organic Trade Association is resurrecting the plan.
The warehouse and distribution center of Miami-based Crystal Valley Foods has earned organic handler certification.
Whatever your opinion on organics, there’s a market for it.
Retailers can promote produce with Registered Dietitian Nutritionist Day on March 13 and Love Your Produce Manager Day on April 2.
Northeastern growers and retailers are finding the late-season EverCrisp apple variety a benefit to their sales.
Natural Delights Medjool dates brand has a new snack offering, Chopped Medjool dates.
ORLANDO, Fla. — There’s never been a better time to highlight the inherent health benefits of fresh produce in marketing strategies: Food is medicine, and the science keeps backing it up.
Three companies teamed up to donate 500 Koru apples for a chef-tasting event that benefitted St. Joseph’s Center in Culver City, Calif.
U.S. banana imports in 2018 declined moderately in volume but rose slightly in value.
California’s strawberry crop seemed to be gradually returning to normal volume this spring after a rainy winter that delayed picking early in the season.
The domestic blueberry season was kicking off in mid-April with harvesting already underway in Georgia, said Victoria De Bruin, marketing manager for the U.S. Highbush Blueberry Council.
Fresh Express is relaunching its chopped salad kits.
The organizers of the 2018 Viva Fresh Produce Expo have lined up a diverse range of topics for the event’s educational sessions.
The Produce Traceability Initiative is a worthwhile investment, especially in the event of outbreaks, according to key industry stakeholders.
The Peruvian Asparagus Importers Association has completed its Fresh Asparagus Category Statistics and Trends document.