Markets
Each year, Berry Sweet Research assesses 10,000 seedlings and advances approximately 100 elite selections for further evaluation across three strategic trial locations in California and Mexico.
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In a NielsenIQ survey, Fyffes says that more than 89% of European consumers confirm they have eaten a banana within the previous four weeks.
Following detections of HLB in plant tissues sampled from a residential property, 3 sq. miles in the Riverside area of Riverside County have been added to the quarantine.
The company says additions in both hemispheres will strengthen year-round supply of premium grape brands.
California table grape growers will match donations up to $15,000 through Oct. 31.
The Idaho Potato Commission has launched a new, playful commercial that drives home the message that Idaho potatoes are serious business.
The study, which examined the nutritional composition of both AeroFarms Micro Broccoli and mature broccoli florets, confirmed that AeroFarms Micro Broccoli offers up to 35 times more nutrient density per ounce than mature broccoli florets for specific vitamins, minerals and phytonutrients.
This new twist on the company’s usual celebrity partnerships tries to inject some humor into the 2026 Big Game campaign.
As part of its expansion, Oppy has integrated Dole Diversified North America sales operations, creating a larger fruit portfolio.
Consumers increasingly want fresh pineapple, according to USDA data, and Fresh Trends respondents report comparatively strong familiarity with them.
As part of its “Don’t Just Check These: Check Yours” campaign, the company has pledged direct financial aid to help up to 300 consumers get a mammogram.
Display bins and point-of-sale materials feature the stories of multigenerational family growers to connect shoppers to the people behind the citrus.
October is National Tomato Month, and the company says it plans to honor its Sunset Campari cocktail tomato, which has turned 30 years old.
“Salad Freaks in the Workplace” celebrates in-office salad devotees with social media posts and funny takes, while offering a chance to win $5,000 toward a dream PTO vacation.
These new standards, which are open for comments on the Federal Register’s website, include a definition for the term “seedless lemons” and hope to provide consumers with a consistent eating experience.
CarieAnn Arias, president and CEO of the nonprofit marketing organization, shares a sneak peek of this season.
The state adds the San Clemente area of Orange and San Diego Counties to its existing quarantine for huanglongbing.
Gary Caloroso, regional business development director for The Giumarra Companies tells The Packer that the company will have good volumes and eye-catching packaging and merchandising displays for kiwifruit, persimmons and citrus this fall.
While the original request was made about a decade ago, the North American High Bush Blueberry Council says this new market will create opportunities for U.S. berry growers.
The company describes the long-running campaign as honoring those people and communities that make its berries possible.
The National Mango Board discussed its strategic goals for U.S. mango consumption and efforts it’s taking to reach them in a recent webinar.
After bad weather, USDA forecasts a 41% tart cherry crop loss in Michigan, which grows about 70% of the country’s tart cherries.
Fifth-generation grower Bill Kercher says his family added a “Robot-Weeded” label to showcase his family’s regenerative ag practices and says the reception has been very warm.
The National Mango Board initiative is designed to drive mango consumption while supporting parents and kids with simple, nutritious and energizing fresh mango recipes.
The vice president of global marketing and communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future blueberry purchases.
Westside Produce and Classic Fruit unveiled a limited-edition JA17 Allen Family Farms label, celebrating the grower’s legacy and premium melons.
A fresh collaboration between Vegetables by Bayer and DNO Produce is bringing broccoli stems to school cafeterias, aiming to make nutritious vegetables more appealing and fun.
The company says its summer citrus lineup is well-positioned to meet school snacking needs across the country.
Aiming to connect with younger consumers, the playful and informative initiative highlights the fruit’s health benefits, versatility and California roots.
NatureSweet says its new website is tailored specifically to meet the needs of foodservice professionals, offering product information, culinary inspiration and ordering support.