Retail
The onset of the coronavirus pandemic has prompted the California Avocado Commission to shift some elements of its planned advertising and social media campaign to use tactics that reach targeted consumers at home.
The California Table Grape Commission has three new commercials airing in the U.S. and key export markets as part of the Go with Grapes from California Every Day campaign.
Summer Citrus from South Africa has finished another successful consumer promotion, Here Comes the Sun.
The United Fresh Produce Association is bringing back its retail-foodservice speed dating sessions as part of the offerings of United Fresh LIVE! 365.
Pristine grapes are on the shelves again.
Chilean navel oranges are riding the wave of popularity the citrus category is seeing during the COVID-19 pandemic.
Pacific Trellis Fruit is marketing its third season of Cotton Candy grapes from the Murcia, Spain, growing region.
BrightFarms has opened an expansion to its Chicago-area facility, allowing continued growth in the market, including a 34% jump in year-over-year sales at Mariano’s.
Stokes Purple sweet potatoes are back in season and Frieda’s Specialty Produce is preparing for the holiday season.
Starr Ranch Growers, Wenatchee, Wash., has consolidated sales offices in Yakima, Wash., and hired Shawn Loudon to its sales team there.
Pear Bureau Northwest is launching the 2020 edition of its annual World Pear Day on December 5.
Pom Wonderful, Los Angeles, is launching its largest digital campaign for pomegranates, pomegranate juice and arils.
The NGA Show and Indoor Ag-Con, the premier agriculture conference and trade show for the indoor and vertical farming industry, announced that they will co-locate in 2021 for the first time.
In the fall of 2019, Green Thumb Farms launched the “Farmer’s First” program to develop new potato varieties for retailers – and to help consumers discover new products that work well in their kitchens.
Sunions®, America’s first tearless and sweet onion, are hitting retail shelves this week. Decades of research and a tightly controlled testing protocol are to thank for these game-changing onions.
The Packer’s Tom Karst, Amy Sowder and Ashley Nickle discuss the key topics of the week, from election fallout and implications for produce to the latest from New York to great columns from longtime retail executives.
U.S. apple sales and volume in October were off a beat from a year ago, and Stemilt Growers says one way to counter that is to promote multiple varieties in a range of pack options.
See ya, sweatpants, Zoom calls and stock-up trips to the grocery store.
Wenatchee, Wash.-based Starr Ranch Growers is planning holiday promotions that feature apple-centric baked goods recipes, blog posts and more designed to encourage holiday baking.
A new consumer research study commissioned by the Ontario Produce Marketing Association reveals 44% of shoppers changed their produce shopping behavior during the pandemic in a variety of ways.
Providence, R.I.-based United Natural Foods has committed to setting emissions reduction targets for its operations and its supply chain in an effort to combat climate change.
West Des Moines, Iowa-based Hy-Vee has a new membership program that includes use of delivery and express pickup services plus exclusive deals and other benefits.
Salinas, Calif.-based D’Arrigo California has released a holiday e-book with more than a dozen broccoli rabe recipes for families to make this season.
Avocados saw a resurgence in early May, according to the Hass Avocado Board’s latest report on sales during the pandemic.
Consumers will flock to stores for Northwest cherries, and they will have plenty of choices, marketers say.
From recognizing the importance of small moments of fun to donating services to help consumers, companies are finding ways to respond in the crisis.
The United Fresh Produce Association will be presenting the data from its latest FreshFacts on Retail report, covering the first quarter of 2020, with a web seminar.
Yakima, Wash.-based Domex Superfresh Growers has introduced Super Cherry, a jumbo cherry label.