Apples

Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.

More than 50,000 runners in the TCS New York City Marathon will receive New York-grown apples when they cross the finish line.
Jim Allen, vice president of marketing for New York Apple Sales and former president of the state’s apple association, has been honored by the New York State Agricultural Society.
CMI Orchards’ new retail campaign focuses on supporting veterans, members of the military, and their families.
The U.S. Department of Agriculture is taking comments until July 5 on a proposal to change U.S. fuji apple grade standards.
May 1 fresh apple holdings were down 13% compared with a year ago, according to the latest U.S. Apple Association market report.
The BC Tree Fruits Cooperative, Kelowna, British Columbia, has purchased 85 acres of land in Kelowna, with plans to build a new facility.
Promotions that support local retail sales of Pazazz apples are abundant.
Cashmere, Wash.-based Crunch Pak will be the exclusive slicer of newly available Cosmic Crisp apples, beginning in December.
In the last storage report of the season, the U.S. Apple Association reported June 1 fresh apple inventories are 7% less than the same time a year ago.
Selah, Wash.-based Rainier Fruit is expanding its focus on promoting active lifestyles through a partnership with Wanderlust, a yoga event company.
With New Zealand shipments arriving in U.S. ports in mid-April, Koru apples are reaching markets across the country as May begins.
Amid chatter that the Trump administration may try to help ease the pain to growers, China planned to up its retaliatory tariffs on U.S. imports.
If you were an apple, what kind of apple would you be?
It was family day at the farm on Oct. 13 as the Eastern Produce Council hosted its fourth-annual Joe DeLorenzo Family Day and Apple Picking Event at Melick’s Family Farm, Oldwick, N.J.
The Washington Apple Commission has two new members.
Proprietary Variety Management (PVM) and affiliates Brandt’s Fruit Trees and Pink Lady America, have a revamped website.
Granny smith apples are in a great spot for St. Patrick’s Day retail promotions.
BC Tree Fruits Cooperative, Kelowna, British Columbia, has appointed Todd McMyn as CEO and Ross Dwhytie as chief financial officer.
Government leaders in Canada say they will soon “refresh” a list of U.S. commodities targeted for retaliatory tariffs and hinted the new list could include apples.
The U.S. Apple Association has hired Matthew Hendrickson in the newly created role of manager of association services.
CMI Orchards, Wenatchee, Wash., is ready for another imported apple season, with fruit from New Zealand, Argentina and Chile arriving in June.
Exports of apple, pears, and grapes continue to rise from South Africa, according to a new report from the U.S. Department of Agriculture.
Wenatchee, Wash.-based Stemilt Growers has been talking with virtual booth visitors at United Fresh Live! about its cherries, its Rave apples and its stone fruit.
Get ready for “The Big Flavor": New York Apple Association has new recipes and a new promotion strategy for the fast-approaching fall 2023 marketing season. Some apples are ready as early as August.
The Giumarra Cos. highlighted its proprietary Lemonade apple variety at the 2023 AWG Innovation Showcase in Overland Park, Kan.
Early season poppi and royal gala apples are kicking off the New Zealand apple harvest season, with growers reporting high quality fruit despite recent cyclone.
Elgin, Minn.-based Honeybear Brands is bringing in Chilean Honeycrisp apples to help fill a shortfall in the U.S. supply of that variety.
While the overall Washington state crop is down from last year, Rainier Fruit Co. says its diversity in growing locations mitigated some of the weather events from last spring.
The second annual Stemilter’s Day had recognized the company’s workers and celebrated its culture and stewardship efforts.
Despite a smaller than typical U.S. apple crop, there are still promotion opportunities for the rising star Cosmic Crisp apple, says Chuck Sinks, president of sales and marketing at Sage Fruit Co., Yakima, Wash.
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