Avocado Industry News

The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.

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The California Avocado Commission says it has successfully petitioned the USDA to remove hass avocados from the Oriental Fruit Fly quarantine.
Cotija Avocados is diversifying its offering into organics and value-added services, says Bryan Prihoda, president and chief financial officer of the hass avocado supplier.
For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico.
With all eyes on football, Naturipe is ready to support promotions that Avocados From Mexico is launching, says Andy Bruno, president of Naturipe Farms’ avocado division.
Dana, Calif.-based Stonehill Produce has a year-round supply of Mexican avocados and offers its customers trusted intelligence on the avocado outlook, says Keith Slattery.
The 2023-24 Mexican avocado season is expected to produce plentiful volumes of excellent quality for both conventional and organic avocados, says Monica Robles, Mission Produce’s director of Mexico sourcing.
Calavo’s packinghouses in Michoacán and Jalisco are “the foundation of our Mexican avocado sourcing programs,” says Peter Shore, vice president of produce management.
It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions.
The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit.
Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.
Two producers and two importers were officially seated as committee members Dec. 6.
The Hass Avocado Board survey shares insight into shopper behavior and the opportunities for bagged fruit in the retail space.
California Avocado Commission has released its official crop forecast for the fiscal year 2023-24, projecting 208 million pounds, compared to the prior year volume of 237 million pounds.
To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission.
This summer, Mission Produce says it will be sourcing avocados from California, Mexico and vertically integrated farms in Peru — and mangoes primarily from Mexico, with supplemental volume from Guatemala and Nicaragua.
The USDA paused inspections of mangoes and avocados following the assault of agency inspectors in Uruapan, Mexico.
Based on findings from its midseason grower and packer crop survey, the California Avocado Commission is eyeing a robust crop this year, with estimated volume to exceed 250 million pounds.
AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers.
Inspections of avocado and mangoes have restarted in the Mexican state of Michoacán following the assault of USDA APHIS inspectors.
Santa Paula, Calif.-based California-based Calavo Growers is celebrating its Peruvian partner, the Viru Group, to commemorate their alliance and milestone anniversaries.
The USDA on June 17 paused inspections of mangoes and avocados after agency inspectors were reportedly held and physically assaulted in the Mexican state.
The Hass Avocado Board has named marketing firm Meyocks as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals.
Though Peru is historically one of the strongest origins during summer, the industry has projected a shorter and smaller crop for the 2024 Peruvian season, says Keith Barnard, senior vice president of global sourcing.
The Board Leadership Development (BOLD) program connected emerging leaders from across the supply chain with experts and resources essential to form a well-rounded understanding of the business.
Avocado volume during St. Patrick’s Day promotions grew by 20% and added more than 7.4 million units to the category compared with a year ago, the Hass Avocado Board reports.
GLC Cerritos says it has a year-round supply direct from the grower, with the firm having more than 2,900 acres of hass avocados in key areas of Mexico with varying altitudes.
The Pharr, Texas-based company says the bags will be available for organic and conventional avocados beginning in late 2023.
The company says the campaign will communicate the key differentiators that it offers to retail, wholesale, and foodservice customers throughout North America as a preferred supplier of avocados and mangoes.
Index Fresh’s avocado production and packing were the highlights of this farm tour as part of the West Coast Produce Expo.
Avocados from Peru honored the U.S. Navy on May 24 with a “super avocado breakfast” featuring Peruvian avocados, on board the USS Bataan during New York Fleet Week.
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