Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
Hilton San Diego Bayfront Hotel
November 18 - 20, 2026
After decades of tree breeding since the 1950s, the University of California, Riverside, has released the Luna UCR avocado variety, which features ripening cues and smaller tree size for efficient cultivation.
The focus of the partnership will be on “Eating Healthy and Living Green” and includes a sweepstakes featuring a custom wrapped AVO Braves Chevrolet Bolt EUV, a VIP Braves experience, and a $2,000 Kroger shopping spree.
The Autocado aims to take some of the labor out of making Chipotle’s guacamole.
The Oxnard, Calif.-based company says its 11th annual philanthropic golf tournament raised $135,000 gross proceeds for The Mission Foundation, which supports causes involving children, families and agriculture education.
Avocados From Mexico will be the title sponsor of the Avocados From Mexico Cure Bowl.
The web seminar gives an update on consumer research and how key findings are shaping the Avocado Sustainability Center, a new resource providing sustainability research, data and information for the industry.
With strong Mexican fruit volume, Los Angeles-based Giumarra provides a year-round supply of avocados to retail and foodservice clients throughout the U.S. and Canada.
With 2,900 acres of high-density avocado groves in Jalisco, Grupo Los Cerritos is the leading avocado exporter from Jalisco, says Sophia Cavaletto, sales representative.
The California Avocado Commission says it has successfully petitioned the USDA to remove hass avocados from the Oriental Fruit Fly quarantine.
Cotija Avocados is diversifying its offering into organics and value-added services, says Bryan Prihoda, president and chief financial officer of the hass avocado supplier.
For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico.
With all eyes on football, Naturipe is ready to support promotions that Avocados From Mexico is launching, says Andy Bruno, president of Naturipe Farms’ avocado division.
Dana, Calif.-based Stonehill Produce has a year-round supply of Mexican avocados and offers its customers trusted intelligence on the avocado outlook, says Keith Slattery.
The 2023-24 Mexican avocado season is expected to produce plentiful volumes of excellent quality for both conventional and organic avocados, says Monica Robles, Mission Produce’s director of Mexico sourcing.
Calavo’s packinghouses in Michoacán and Jalisco are “the foundation of our Mexican avocado sourcing programs,” says Peter Shore, vice president of produce management.
It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions.
The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit.
Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.
Two producers and two importers were officially seated as committee members Dec. 6.
The Hass Avocado Board survey shares insight into shopper behavior and the opportunities for bagged fruit in the retail space.
California Avocado Commission has released its official crop forecast for the fiscal year 2023-24, projecting 208 million pounds, compared to the prior year volume of 237 million pounds.
To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission.
This summer, Mission Produce says it will be sourcing avocados from California, Mexico and vertically integrated farms in Peru — and mangoes primarily from Mexico, with supplemental volume from Guatemala and Nicaragua.
The USDA paused inspections of mangoes and avocados following the assault of agency inspectors in Uruapan, Mexico.
Based on findings from its midseason grower and packer crop survey, the California Avocado Commission is eyeing a robust crop this year, with estimated volume to exceed 250 million pounds.
AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers.
Inspections of avocado and mangoes have restarted in the Mexican state of Michoacán following the assault of USDA APHIS inspectors.
Santa Paula, Calif.-based California-based Calavo Growers is celebrating its Peruvian partner, the Viru Group, to commemorate their alliance and milestone anniversaries.
The USDA on June 17 paused inspections of mangoes and avocados after agency inspectors were reportedly held and physically assaulted in the Mexican state.
The Hass Avocado Board has named marketing firm Meyocks as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals.