Produce Marketing Association

Jan DeLyser, vice president of marketing for the California Avocado Commission, is moderating the Women’s Fresh Perspectives Leadership Breakfast discussion with Queen Latifah.
(UPDATED, Oct. 24) Weather in Idaho and the Red River Valley in North Dakota and Minnesota will affect how many table stock potatoes those regions have this season.
ANAHEIM, Calif. — A bigger California avocado crop in 2020 should lead for expanded promotions for the fruit across the U.S.
ANAHEIM, Calif. — Delta, British Columbia-based Village Farms promoted its mini San Marzano tomato, branded Heavenly Villagio Marzano at the Produce Marketing Association’s Fresh Summit expo.
Fresh-cut jicama company Xica Brands is introducing a new product, jicama noodles.
ANAHEIM, Calif. — All that Pazazz was a big topic of conversation at the Honeybear Brands’ PMA Fresh Summit booth, said Don Roper, vice president sales and marketing at Elgin, Minn.-based Honeybear Brands.
ANAHEIM, Calif. — Schiller Park, Ill.-based Sun Belle is promoting organic and biodynamic cranberries and blueberries this fall, along with a wide variety of other berry offerings.
ANAHEIM, Calif. — Habanero guacamole is a new offering from Jalisco, Mexico-based Freshcourt, and the company is soon planning to introduce several flavors of an avocado smoothie product.
ANAHEIM, Calif. — Mini sweet peppers and sweet baby broccoli were two new items featured at the Southern Specialties booth at the Produce Marketing Association’s Fresh Summit.
ANAHEIM, Calif. — “Stack them high and sell them cheap” may not be great modern-day merchandising advice.
New research from Rabobank indicates increasing supplies of imported blueberries will weaken prices in 2019-20, particularly in the spring and fall seasons.
The Produce Marketing Association will hold a “virtual” town hall meeting on March 25 discussing the industry’s response to the COVID-19 outbreak.
A panel of retail and foodservice experts will share their perspectives on the COVID-19 crisis at the Produce Marketing Association’s April 15 Virtual Town Hall.
Ocean Mist is bringing chef Christopher Vacca to the Produce Marketing Association’s Foodservice Conference & Expo to create Tuscan Style Braised Baby Artichokes to sample on the show floor.
Church Brothers Farms, Salinas, Calif., is introducing Sweet Baby Broccoli, Tuscan Baby Romaine and Sandwich Ready Leaves at the Produce Marketing Association’s Foodservice Conference and Expo.
Industry veteran Steve Lutz plans to leave the Produce Marketing Association Aug. 2 to start his own marketing and communications company.
Black Gold Farms, Grand Forks, N.D., has formed Horizons Logistics LLC to overcome increasing challenges of finding reliable transportation.
Wish Farms, Plant City, Fla., has a smartphone app that brings new labels on its berry packs to life with augmented reality.
West Pak Avocado, Murrieta, Calif., has a multi-part video marketing campaign, The Avo Effect, for 2020.
Mexican papaya grower-shipper Super Starr International, Colima, is promoting its food safety programs and track record.
Duda Farm Fresh Foods, Oviedo, Fla., is expanding its Oxnard, Calif., cooling and fresh-cut facility, allowing the company to double fresh-cut celery production.
Misionero Vegetables, Gonzales, Calif., is introducing green bean and Brussels sprouts saute kits under its Green Wave Farms fresh-cut line at the Produce Marketing Association’s Fresh Summit expo.
Glenmont, N.Y.-based New York Apple Sales Inc. will launch its new consumer brand of Yes! Apples at the Produce Marketing Association’s Fresh Summit Oct. 18-19 in Anaheim, Calif.
New fruit company TerraFresh Organics, Mill Valley, Calif., is starting out with citrus and mangoes under the Earth Greens Organic label.
Traverse City, Mich.-based North Bay Produce Inc. has added dried fruits to its offerings.
Be ready to meet royalty at Pure Hothouse Food’s Produce Marketing Association Fresh Summit booth.
Oxnard, Calif.-based Mission Produce is focusing on its partnership with Hazel Technologies Inc., and its Avolast shelf-life extension product at the Produce Marketing Association’s Fresh Summit expo.
Oakland, Calif.-based Paramount Export Co. is celebrating 80 years in business this year by participating in a big way with Tour de Fresh.
California Sun Dry is unveiling new branding for the first time since the company’s founding in 1991.
Crunchies, a line of single-serve chocolate-covered freeze-dried fruit snacks will be on display at the Produce Marketing Association’s Fresh Summit.
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