Produce Marketing
This should be a good year for Florida citrus with grower-shippers reporting good growing conditions for oranges and grapefruit, and some suppliers adding increasingly popular easy peelers.
Shipments of oranges and grapefruit from Texas should be up slightly this season, according to the November citrus forecast from the U.S. Department of Agriculture’s National Agricultural Statistics Service.
Pandemic or not, sweet potato marketers expect a boost from spring holidays such as Easter.
Sweet potatoes were already doing well lately, and after a crazy 2020, consumers want them even more, according to The Packer’s Fresh Trends 2021 consumer survey.
Organics Unlimited is touting its care of the environment, social responsibility commitments and total focus on organic bananas through its marketing efforts.
Charlotte, N.C.-based Dole Food Co. has launched an integrated sustainability campaign aimed at amplifying its commitment to the key enterprise-wide sustainability goals launched in 2020 under “The Dole Way.”
Consumer demand for organic bananas has grown during the pandemic, said Robert Adams, president of One Banana, Coral Gables, Fla.
U.S. banana imports in 2020 totaled 4.14 million metric tons in 2020, off 2% from 2019 and the lowest volume in the past five years.
Cinco de Mayo is coming soon, and once again the holiday presents opportunities to leverage countless cross-merchandising combinations and point-of-sale material.
With fruit from Oxnard, Santa Maria and Salinas-Watsonville, Naturipe Farms expects promotable supplies starting in early April and continuing through the summer.
It’s time to go back to basics, y’all.
Older, higher-income Hispanic consumers living in the Western U.S. are the most frequent purchasers of fresh limes, according to The Packer’s Fresh Trends 2021 survey.
Yakima, Wash.-based Sage Fruit has seen an increased volume of organic apples, pears and cherries, said Chuck Sinks, president of sales and marketing.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Companies are touting sustainability efforts every which way — berry-focused companies included.
The Michigan Asparagus Advisory Board has named Jamie Clover Adams as its new executive director, effective May 10.
Wenatchee, Wash.-based Oneonta Starr Ranch Growers will be fully transitioned to the company’s HiC2 recyclable pouch bag in the coming season, said Dan Davis, director of business development.
Ask around about Angela Fraser, and you hear rave review after rave review.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Since graduating from college in 2014, Chelsea Consalo not only found her footing in her family business, she’s running at the front of the pack of young professionals in the fresh produce industry.
From a great crop of large fruit to promotions during the summer Olympics and a focus on organics, the Peruvian Avocado Commission is gearing up for a busy Avocados from Peru season.
U.S. organic sales in 2020 jumped 12.4%, reaching $61.9 billion, according to a new survey from the Organic Trade Association.
Doing the work of sustainability is one thing, and telling the story is another.
Environmentally focused sustainability efforts continue to evolve for produce operators, as reduction in plastics and recyclability in packaging have grown in importance over the past five years.
How the food dollar ultimately splits out between foodservice and retail remains to be seen, but right now both channels are experiencing growth.
There are more and more solution providers that can help produce operators measure their carbon footprint and offer other value-added services relating to climate change.
Bard Valley Natural Delights® partnered with California Walnuts and Registered Dietitian Frances Largeman-Roth to encourage people to “snack smarter” this summer.
Exports play a role in the marketing plans of many citrus grower-shippers, but that role can vary from company to company and season to season.