Produce Marketing
Naturipe is seeing foodservice demand rebound this year, says Jerry Moran, vice president of sales for Naturipe Farms.
Fueled by a strong economic recovery from the COVID-19 pandemic, U.S. consumers are spending record sums on food eaten away from home, the USDA reports.
Oxnard, Calif.-based Bobalu Berries has added private label packaging to its mix for one of the firm’s foodservice customers, said Cindy Jewell, marketing representative for the company.
As single-use, plastic packaging increasingly comes under fire, grocers are taking notice, introducing new packaging options and doing what they can to educate shoppers about their choices in the produce aisle.
Award recipients were honored at the International Fresh Produce Association’s Global Produce and Floral Show.
Jennifer Strailey, editorial director of The Packer, presents the 2022 Produce Marketer of the Year award to Wendy Reinhardt Kapsak, president and CEO of Produce for Better Health Foundation.
The Packer’s Organic Fresh Trends 2023 survey polled more than 1,000 consumers in mid-October, discovering differences in how consumers report purchases of fresh fruits and vegetables.
More hot products and cool trends from the recent New York Produce Show and Conference in New York City.
Set to take place April 25-27 in Toronto, the upcoming annual event will be held at the Metro Toronto Convention Centre and will feature over 600 exhibit spaces with more than 300 companies from around the world.
The Los Alamitos, Calif.-based produce company is making the case to center produce as a food-as-medicine answer to support beleaguered shoppers surviving 2022’s cold and flu season.
The council’s initiative has been educating consumers since 2020 about mushrooms’ role in supporting a healthy immune system.
Yuma, Ariz.-based medjool date producer Natural Delights is primed for category growth, citing 2023 trends reports and consumer market research that favor dates.
With National Cherry Month in February, the Chilean Cherry Committee is offering merchandising materials and marketing programs to assist retailers.
A TikTok campaign is inviting viewers and influencers alike to post creative ways to crack Wonderful Pistachios to claim a chance to win cash and a year supply of pistachios.
Bee Sweet Citrus is reporting a strong supply of lemons, cara cara navel oranges and blood oranges this year in time for spring holiday promotions.
With mushroom- and veggie-laden offerings, pizza lovers can have it both ways on National Pizza Day, Feb. 9, 2023..
The Canadian greenhouse grower has won top honors for both its Queen of Greens lettuce and Sunset Wild Wonders Harvest Medley brand packaging at the PAC Global Awards.
The window to receive a reduced rate closes March 3, though online registration will remain open after that time.
Bananas have maintained consumer appeal despite rising inflation and food costs, and Bobby Banana will be the face of Dole bananas in special events and web, social media, marketing and retail programs.
Snacking, seasonality and new varieties were among the top trends at the recent 2023 Canadian Produce Marketing Association Convention and Trade Show in Toronto.
The Wisconsin-based brand is kicking off its coast-to-coast “Dip into Summer” campaign that embraces community across the country.
American Cookware and the Michigan Asparagus Advisory Board are launching “Cooking the American Dream”, a social campaign that celebrates American-crafted cookware with Michigan asparagus.
Kankun is the first commercial Sun World mango variety available for license, the company says.
Just in time for Halloween, POM Wonderful has launched a nationwide campaign: “Real Life is Scary: Protect Yourself With POM.”
Following a lack of grower support for the marketing order, the USDA seeks comments on a proposal to terminate the order and its committee.
With the new partnership, Oppy will expand its year-round reach in Peru, Brazil, Chile, South America and Mexico with Sun Grape’s nearly 1,500 acres in production in California.
The Bakersfield, Calif.-based licensing company highlighted the green seedless grape variety during the specialty foods industry event.
The organization’s new marketing effort aims to draw awareness to the health benefits of walnuts.
The Pennsylvania-based mushroom grower updated its website to include nutrition, varieties grown and also sections for retailers, distributors and foodservice customers.
Ahead of this year’s gathering, The Packer connected with exhibitors to learn more about why CPMA is a must-attend event.