Produce Marketing
As time nears for this year’s CPMA Convention and Trade Show on April 25-27, Canadian Produce Marketing Association President Ron Lemaire discusses innovation, AI, supply chains and the Canadian fresh produce industry.
At the 2023 SXSW conference, Avocados From Mexico’s immersive pop-up radiated avocado enthusiasm to attendees in all five senses.
Free, live Zoom classes led by a team of dietitians will be offered the entire month of March by Pennsylvania-based grocer The Giant Co.
In its first-ever ad campaign, the controlled environment agriculture grower invites viewers to witness tender leafy greens flourishing in the middle of winter.
“The data is clear: fruits and vegetables improve lives, but people aren’t consuming enough and we have to change things. Not simply for the good of the industry, but for the good of the world,” Cathy Burns said.
Despite California’s weather challenges, the brand doesn’t plan on slowing down and is forecasting a historic 2023 season.
The Sunions tear-free onion variety returns for the 2022-23 season, promising mild flavor, distinctive crunch and a mild pungency that won’t trigger waterworks when slicing and dicing.
Why is it that we so closely associate Valentine’s Day with strawberries? I mean, sure, the fruit is sweet. It’s beautiful. It’s red. It’s more or less heart-shaped.
Produce buyers have shared qualities, traits and communication skills that they look for in partnerships with suppliers.
“Food inflation is a hot topic,” Michael Swanson says noting that overall prices in the category are running at 6% higher than a year ago, whereas typically year-to-year food inflation is 1%.
Families with young children are always pulled in a lot of directions, so to sell more fresh produce to them, it not only has to be appealing and accessible, it has to be easy.
Social media’s importance in marketing to families can’t be overstated. And the strategy is changing.
NEW YORK — When the invitation from Bowery Farming appeared in my e-mail inbox, a tingle of excitement sparked in me.
Mastronardi Produce is distributing Naples Fresh and Spring Born greenhouse-grown leafy greens under the Backyard Farms brand.
The Little Potato Co. has unveiled a new brand look and feel.
Washington-based Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.
The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days.
Grown in Hatch, New Mexico, the smoky, versatile peppers are now available from fresh produce wholesaler, Frieda’s.
Sun World International has added eight importers to its panel of 28 companies that hold a license to distribute and market Sun World’s full line of proprietary grapes.
The Morris, Minn.-based grower-packer-shipper of carrots says the website will enhance the user’s experience and features a modern design with playful elements.
Football Hall of Famer Deion Sanders and California Almonds have teamed up to share the health benefits of incorporating almonds into a recovery day diet, especially on the day after the Super Bowl.
The Kingsville, Ontario-based greenhouse grower’s marketing team won for its lettuce, tomato, cucumber and berry packaging.
The Canadian Produce Marketing Association Convention and Trade Show returns to western Canada this year with a focus on sustainability, networking and the strength of the country’s domestic market.
Ski-cross athlete Emeline Bennett will share food tips, highlights and more through Oppy’s social media channels.
The company plans to incorporate the league’s logo into packaging and provide local leagues with snacking suggestions after being named the official snacking vegetable of Little League Baseball and Softball.
The company earned the award for its Side Delights Amazables microwavable russet potatoes with sauce.
Sustainable Produce Summit 2024 is a wrap, as are this year’s Best of SPS Marketing Awards. Check out this year’s Best in Packaging, Best in Website, Best in Social Media and Best in B2C Messaging award winners.
Value-added salad company Fresh Express launched the new year with its annual #FreshIntentions Challenge, an online and social campaign for consumers to achieve their goals in 2023.
After a breakout year of accelerated growth and commercial milestones, co-founders Borquez Schwarzbeck and Ben Dusastre transitioned to executive director and member of the board, respectively.
FoodMix Marketing Communications used proprietary research to uncover how food and food channels are changing, innovating, improving — and even in some instances, going back to the basics in 2023.