Marketing
NatureSweet says its new website is tailored specifically to meet the needs of foodservice professionals, offering product information, culinary inspiration and ordering support.
Noting that customers want the speed of take-out, but are looking for healthier and cheaper lunch options, the company highlights leftover potato creativity.
The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience.
For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling.
Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing.
The New York Apple Association is calling on growers to share their unique stories directly with consumers.
The Packer met with Dayka & Hackett Vice President of Avocados Stephen Fink to learn about how Frutura is breaking into avocados, marketing a vertically integrated, year-round supply.
The company will give away 125 registrations to three Charlotte Marathon events and more to mark 125 years in the banana business.
Funded projects include the Michigan Asparagus Advisory Board’s initiative to promote the consumption of Michigan-grown asparagus.
Retailers can expect bright new displays, shopper incentives and giveaways to encourage shoppers to add avocados to their shopping carts this fall.
The Idaho-Eastern Oregon Committee is promoting the region’s onions in various high-profile ways, says Candi Fitch, executive director.
The marketing partnership with the university’s athletics program will feature mango-themed promotions and more.
Its “I Love Baby Carrots” campaign touts the nutritional and health benefits of baby carrots by targeting retailers and shoppers.
Each year the committee offers foodservice and retail materials, full-color POS merchandise material, recipe cards for consumers and foodservice, and educational material.
High yields and good flavor seem to be the characteristics grower-shippers look for most when selecting a strawberry variety.
Starting this summer, FMS Fresh Produce, Sherrington, Quebec, will provide its customers with more organic vegetables, thanks to a partnership with organic farm Agri-Fusion, Polycarpe, Quebec.
There are plenty of onions available at the end of April after six weeks of the new coronavirus COVID-19 pandemic, and the results were apparent in the latest prices.
HBF International LLC, Sheridan, Ore., has hired a new member for its sales team, said CEO Doug Perkins.
Compared with year-ago performance, organic fresh produce sales rose 18% in April and beat conventional produce in both dollars and volume gains.
I have lost count of the number of times that I have been in a debate about local produce.
Carrier Transicold of Southern California has opened a 42,000-square-foot service facility.
As the volume of fresh produce transported between North America and South America increases, Sealand is working to “streamline and effectively deliver an unbreakable end-to-end avocado cold chain journey.”
Onions Etc. is upping its production capacity this year, said Darrell Kelson, CEO.
Domex Superfresh Growers and Norris Farms are preparing for Northwest blueberry season.
The National Watermelon Promotion Board is adapting to a new, digital climate for its education program for children because of the pandemic.
With consumers buying more chili peppers every year, specialty peppers are taking up a larger portion of retail.
Tasteful Selections continues its 10-year anniversary celebration campaign as a partner in the kitchen.
With the domestic chili pepper deal approaching, chili producers and marketers are preparing for a season of flavor.
LGS Specialty Sales, New Rochelle, N. Y., kicked off its summer citrus with lemons from Argentina and Chile.
Homegrown Organic Farms is partnering with Valles del Sur, a Chilean grower, to import organic blueberries.