Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
Wendy Brannen, who led communication and public relations efforts for Vidalia onions and U.S. apples, is the new director of policy communication for the American Soybean Association.
Glenmont, N.Y.-based New York Apple Sales Inc. will launch its new consumer brand of Yes! Apples at the Produce Marketing Association’s Fresh Summit Oct. 18-19 in Anaheim, Calif.
Crunch Time Apple Growers and PlayMonster 5-Second Rule Jr. Games created a promotion to drive in-store traffic and build excitement for SnapDragon apples and the children’s PlayMonster game.
The latest estimate for the Washington apple crop is 138.2 million fresh-packed boxes, up slightly from the August forecast.
Living an active lifestyle remains a key marketing message around the Jazz apple.
Okanagan Specialty Fruits Inc., Summerland, British Columbia, used the Produce Marketing Association’s Fresh Summit to share the company’s latest developments.
Apple marketers see the Cosmic Crisp as not only a new star on the business horizon, but also as a variety with other-worldly profit potential.
Sales weren’t the problem for organic apples in 2019, but markets were, said Addie Pobst, organic integrity and logistics coordinator with Mount Vernon, Wash.-based Viva Tierra Organic Inc.
For apple marketers, “buy local” isn’t just a quaint trend; it’s a key to success, even if the definition of “local” varies from market to market.
Fresh apple holdings on Dec. 1, 2019 totaled 118.3 million bushels, or 15% higher than a year earlier.
Distributor Salix Fruits ended 2019 with 30% growth over 2018, in part because of its imported Argentine lemon program in the U.S.
Starr Ranch Growers, Wenatchee, Wash., has new sustainable packaging for organic apples.
SnapDragon and RubyFrost apples are performing well against other managed apple varieties, according to a new analysis.
U.S. fresh market apple holdings on Jan. 1 totaled 103.97 million (42-pound) bushels, according to the U.S. Apple Association.
The World Apple and Pear Association’s annual Southern Hemisphere production forecast shows slight drops in both crops compared to the past season.
The Michigan Apple Committee, Lansing, is touting the state’s apples as a way to celebrate American Heart Month, which is February.
Fresh apples in storage across the U.S were 12% higher on Feb. 1 than a year ago, according to the U.S. Apple Association’s monthly MarketNews report.
Chelan Fresh, Chelan, will be supplying fresh apples to 7,000 Texas students and families through a Brighter Bites partnership.
Nick Mascari has left Applewood Fresh Growers LLC, Sparta, Mich., where he was president, to open a consulting company.
AgroFresh Solutions Inc., a company focused on extending the shelf life of fresh produce, has a new consumer research series that identifies factors leading to a consumer’s choice to buy fresh produce.
The Oppenheimer Group and Jazz apple brand owner T&G Global are partnering with No Kid Hungry to ensure children have access to healthy food while schools are shut down because of the spread of COVID-1.
Organic farmers are part of a passionate group who want to contribute to the health and wellbeing of farming in the world, not only at their own farms.
Bloom season is now in central Washington, and Yakima, Wash.-based Domex Superfresh Growers has a new update from cherry orchards.
Starr Ranch Growers, Wenatchee, Wash., will be using Apeel Sciences’ treatment or organic apples.
Apples, and more specifically, bagged apples, are seeing a boost in demand as consumers try to limit time spent on shopping trips.
This information, provided by the U.S. Department of Agriculture’s Agricultural Marketing Service, shows week-by-week shipments and f.o.b.s for commodities from shipments for the fresh market.
Stemilt Growers, Wenatchee, Wash., is suggesting growers focus on galas in the summer to bolster the category.
Fresh apple inventories appeared to be down in December, compared to a year earlier, according to the Falls Church, Va.-based U.S. Apple Association.
Though COVID-19 has taken away the opportunities for in-person sampling and other strategies, retailers have plenty of apple promotion options, marketers say.