Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
Hilton San Diego Bayfront Hotel
November 18 - 20, 2026
The California Avocado Commission has much to celebrate at the upcoming International Fresh Produce Association’s Global Produce and Floral Show.
A proposed initial strategic plan for the Avocado Sustainability Center was unanimously approved by the Hass Avocado Committee and the Mission Viejo, Calif.-based Hass Avocado Board Sept. 21 at an HAB meeting.
The Irvine, Calif.-based California Avocado Commission has promoted Ken Melban to vice president of industry affairs and operations.
In anticipation of the largest avocado-consumption event of the year, Mission Avocados’ new social media campaign aims to inspire consumers to indulge in a game-time #guacuterie board.
The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year.
The Hass Avocado Board is expanding its partnership with the nonprofit Walk with a Doc for a second year to step up education about the importance of investing in heart health through nutrition, movement, and community.
Del Rey Avocado announced that Justin Warren, has been appointed Del Rey Avocado’s new Chief Financial Officer on January 2, 2022.
The U.S. government suspends all imports of Mexican avocados after a U.S. plant safety inspector in Mexico received a threat.
Wholesale avocado prices were already sizzling hot before the U.S. suspended Mexican hass imports on Feb. 11 because of a security threat to one of their inspectors in Michoacan.
The Association of Producers and Packers Exporters of Avocado of Mexico (APEAM) said it is working with the USDA and other officials to reopen avocado exports to the U.S.
Selections at the supermarket are sometimes based on a whim, but when you look at consumer data and track the trends, Organic Fresh Trends research shows that shoppers search for particular items in organic form.
The Irvine-based California Avocado Commission will use advertising, social media “and a host of integrated activities” in its consumer marketing program this year, said Jan DeLyser, vice president of marketing.
The popularity of organic avocados doesn’t seem to be fading.
Foodservice avocado sales seem to be slowly rebounding after the rollercoaster ride they endured during the COVID-19 pandemic.
Calavo has unveiled a brand refresh that company leaders say signals the evolution of the legacy brand to an image and personality that highlights the marketer’s “one-company vision” and future innovation.
The Mission Viejo, Calif.-based organization welcomes four new hires as it seeks to “keep pace with the growth of fresh avocado sales.”
West Pak Avocados Inc., has ramped up its Murrieta, Calif.-based packing, ripening and distribution center for the 2022 California season.
If you’re not promoting your avocados front and center just before May 5, you’re missing a prime opportunity to increase sales. Yes, other types of fresh produce work great, too, for the Cinco de Mayo holiday.
A large study has found that replacing margarine, butter, egg, total yogurt, total cheese and processed meats with avocados was associated with a lower incidence of cardiovascular disease events.
This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados, and audio and other ads that call out the play on words in their taglines.
Homestead, Fla.-based Brooks Tropicals LLC will see an increase in Florida avocado production because of new grafts bearing fruit, says Peter Leifermann, vice president of sales and marketing.
As an ode to the past 10 years, the California Avocado Commission enlisted chef Nyesha Arrington to create two seasonal recipes that prominently feature the fruit.
The season for Florida-grown avocados is off to a good start, with promotable volumes available June through August, according to a news release.
Oxnard, Calif.-based Mission Produce, Inc. has announced the publication of its fiscal year 2021 Environmental, Social and Governance (ESG) Report, Finest for the Future.
The Hass Avocado Board has entered its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, director of marketing and communications.
Fallbrook, Calif.-based Del Rey Avocado recently completed a major overhaul of the company’s Fallbrook packinghouse facility.
The USDA has drafted a pest risk assessment for the importation of avocado (Persea americana) fruit for consumption from Panama.
The Oxnard, Calif.-based avocado grower, handler and distributer has announced the start of its Colombian Hass avocado season with supply available now through late spring of 2023.
Oxnard, Calif.-based Westfalia Fruit anticipates a plentiful avocado supply to the U.S. market throughout the summer months, starting with National Avocado Day on July 31.
Colombian hass avocado fruit is available from Index Fresh and should become an increasingly viable option for foodservice operators, said Susie Rea, sales and business development at Index Fresh Inc., Riverside, Calif.