Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
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November 18 - 20, 2026
Money raised from the 12th annual golf tournament will benefit The Mission Foundation, a charitable organization dedicated to supporting local communities and the farming industry.
Current fruit set on avocado trees across multiple growing regions in the state is considerably higher this year than in previous years, according to the California Avocado Commission.
In the newly created role, Anna Kirsch will spearhead the company’s strategic growth initiatives within the avocado business segment.
Shoppers at the Visalia, Calif., location can now create fresh, made-to-order guacamole tailored to their taste preferences.
“Avocado Nation: An American Success Story,” now streaming, examines the impact and value of strategic promotion.
Avocados From Mexico and the legendary tight end and four-time NFL champion want to help shoppers throw the ultimate Big Game watch party with the “Always a Good Bowl” campaign.
The brand is on the scene at SXSW, where it’s bringing its digital House of Goodness to life with a pop-up, where consumers can enjoy Avocados From Mexico through multisensory, interactive experiences.
The Oxnard, Calif.-based company achieved avocado volume growth of 14% in the first quarter ended Jan. 31, outpacing the industry as a whole, says Founder and CEO Steve Barnard.
World avocado output has boomed in the last decade, and global expansion in production is far from over, Rabobank says in a new report.
The Oxnard, Calif.-based company that sources, produces and distributes fresh hass avocados has appointed Diana McClean as director of marketing and communications.
Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says.
The Wisconsin-based brand is kicking off its coast-to-coast “Dip into Summer” campaign that embraces community across the country.
While the company saw 19% growth in avocado volume sold in the second quarter of 2023 compared to the same period last year, its total revenue for that period decreased 20% to $221.1 million compared to last year.
Just in time for California Avocado Month, the “Today” show featured a story from Al Roker about his visit to one of the state’s oldest avocado groves, Rancho Vazquez in Azusa, Calif.
Oxnard, Calif.-based Westfalia Fruit has started its Peruvian avocado season, with supply available now through mid-September.
Customized California avocado retail programs will continue through Labor Day, says Terry Splane, vice president of marketing for the California Avocado Commission.
Fresh Innovations/Yo Quiero! Brands has been in the avocado and dip industry for almost 25 years, and the innovations continue.
Fresh Avocados — Love One Today, a science-based resource founded by the Hass Avocado Board, is celebrating its 10th anniversary.
Avocado fans will have something extra to celebrate this National Avocado Day, July 31, as Chipotle Mexican Grill and Avocados from Peru have partnered to offer Chipotle Rewards members free guacamole.
Oxnard, Calif.-based Mission Produce Inc. plans to educate attendees on the value avocados bring to menus at the International Fresh Produce Association Foodservice Conference.
During the transition from summer to fall, the California and Peru avocado seasons typically wind down while Mexico’s Flor Loca season ramps up.
Supply of avocados in the late summer and fall will support the continuing growth of the category, says Andy Bruno.
Avocados From Mexico is partnering with cupcake bakery chain Sprinkles to launch a Chocolate Dulce De Leche cupcake celebrating National Avocado Day on July 31.
USDA trade statistics show that U.S. imports of Colombian avocados reached nearly $48 million in 2022, up from less than $8 million in 2021.
Avocados are a rising star in the food world, and Avocados From Mexico has put its own brand on the fruit’s explosive rise.
Check out these scenes from Avocados From Mexico’s Oct. 3 party celebrating the group’s 10-year anniversary and the opening of its AVOLAB chef innovation center.
The Oxnard, Calif.-based company has announced the elevation of its direct-to-retail service in the European market with the consolidation of operations in a ripening and forward distribution center in The Netherlands.
The Hass Avocado Board’s retail recap reported sales volume and retail dollar holiday sales reached 182.7 million units and $194.9 million during the second quarter.
Oxnard, Calif.-based Mission Produce Inc. has announced the rollout of the second part of its ‘Discover the Mission Advantage’ campaign to highlight its diversified global sourcing strategy.
Big Game celebrations serve as one example of how the country is helping meet U.S. demand for the fruit, says promotional agency ProColombia.