Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
Hilton San Diego Bayfront Hotel
November 18 - 20, 2026
Just in time for California Avocado Month, the “Today” show featured a story from Al Roker about his visit to one of the state’s oldest avocado groves, Rancho Vazquez in Azusa, Calif.
Oxnard, Calif.-based Westfalia Fruit has started its Peruvian avocado season, with supply available now through mid-September.
Customized California avocado retail programs will continue through Labor Day, says Terry Splane, vice president of marketing for the California Avocado Commission.
Fresh Innovations/Yo Quiero! Brands has been in the avocado and dip industry for almost 25 years, and the innovations continue.
Fresh Avocados — Love One Today, a science-based resource founded by the Hass Avocado Board, is celebrating its 10th anniversary.
Avocado fans will have something extra to celebrate this National Avocado Day, July 31, as Chipotle Mexican Grill and Avocados from Peru have partnered to offer Chipotle Rewards members free guacamole.
Oxnard, Calif.-based Mission Produce Inc. plans to educate attendees on the value avocados bring to menus at the International Fresh Produce Association Foodservice Conference.
During the transition from summer to fall, the California and Peru avocado seasons typically wind down while Mexico’s Flor Loca season ramps up.
Supply of avocados in the late summer and fall will support the continuing growth of the category, says Andy Bruno.
Avocados From Mexico is partnering with cupcake bakery chain Sprinkles to launch a Chocolate Dulce De Leche cupcake celebrating National Avocado Day on July 31.
USDA trade statistics show that U.S. imports of Colombian avocados reached nearly $48 million in 2022, up from less than $8 million in 2021.
Avocados are a rising star in the food world, and Avocados From Mexico has put its own brand on the fruit’s explosive rise.
Check out these scenes from Avocados From Mexico’s Oct. 3 party celebrating the group’s 10-year anniversary and the opening of its AVOLAB chef innovation center.
The Oxnard, Calif.-based company has announced the elevation of its direct-to-retail service in the European market with the consolidation of operations in a ripening and forward distribution center in The Netherlands.
The Hass Avocado Board’s retail recap reported sales volume and retail dollar holiday sales reached 182.7 million units and $194.9 million during the second quarter.
Oxnard, Calif.-based Mission Produce Inc. has announced the rollout of the second part of its ‘Discover the Mission Advantage’ campaign to highlight its diversified global sourcing strategy.
Big Game celebrations serve as one example of how the country is helping meet U.S. demand for the fruit, says promotional agency ProColombia.
Mexico’s 2024 avocado production is forecast at 5% up over 2023, according to a new USDA annual report.
The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May.
Mission Produce will showcase The Mission Advantage and its diversified sourcing strategy at the Canadian Produce Marketing Association Convention and Trade Show, set for April 23-24 in Vancouver, British Columbia.
A letter from more than 25 environmental organizations said many Mexican growers have created legal, longstanding avocado farms that could continue to supply the U.S. if avocados from deforested lands are banned.
Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.
We know avocados are popular these days. But you need to know more details for your ordering needs, marketing plans and general strategy.
No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday.
Avocado suppliers recently offered a look at innovative ingredients, creative recipes and consumer insights on this beloved dip.
As West Pak Avocado Inc. founders prepare to take on new roles with an emphasis on industry relationships and expanding global markets, the company has released a video highlighting its past.
As consumer demand for avocados surges, so does their popularity among foodservice operators.
California growers aren’t the only ones who expect to have a large avocado crop this season.
It’s Cinco Delicioso time, as Avocados from Mexico inspires consumers to kick their guacamole consumption into gear as Cinco de Mayo approaches.
Pleasant Prairie, Wis.-based Good Foods is launching Avocado Mash, a blend of organic hass avocados, lemon juice, sea salt and black pepper.