California
Steinbeck Country Produce, Salinas, Calif., is changing its marketing identity to Nature’s Reward to capitalize on consumer brand recognition, and has a new website design.
Los Angeles-based Wonderful Pistachios added two new flavors to its Wonderful Pistachios No Shells offerings: chili roasted and honey roasted.
Ocean Mist Farms has hired Paul Scheid as vice president of production.
Fowler Packing Co. will no longer be supplying and packing mandarins under the Halos brand.
Monterey Mushrooms is asking consumers to show their “burger love” by creating a mushroom-inspired burger and sharing a photo to win prizes.
Monterey Mushrooms will introduce a 40-ounce bag of pre-sliced white mushrooms to foodservice customers at the Produce Marketing Association’s Foodservice Conference and Expo.
A study commissioned by California’s Citrus Research Board has calculated the annual statewide costs for new regulations on growers to be $203 million statewide.
A survey of California dried plum (prune) growers puts the 2018 crop at 80,000 tons, down 24% from last season’s 105,000 tons.
Wawona Packing Co. LLC, Cutler, Calif., has acquired the stone fruit breeding assets of Burchell Nursery Inc., including more than 60 patented fruit trees and associated genetics.
The University of California-Davis, through the College of Agriculture and Environmental Science, is recognizing individuals with the Awards of Distinction, including Harold McClarty, founder of HMC Farms,
The Food and Drug Administration will be collecting romaine samples in California and Arizona for a year to test for salmonella and E. coli following several foodborne outbreaks linked to the lettuce.
The California carrot industry is kicking off a Crunch Out advertising campaign in Sacramento, Calif., and Cincinnati.
The California Walnut Commission, Folsom, has a new global marketing campaign, The Power of 3, that has a simple message: three handfuls of walnuts a week can help improve nutrition.
Curt Steinhorst, an expert on staying focused in an age of digital distractions, is the featured speaker at the California Fresh Fruit Association’s annual meeting.
Berry growers and trade associations in the U.S., Mexico and South America are pledging to use 100% recycle-ready packaging for all fresh berries by 2025.
Good weather this winter should result in plentiful supplies of top-notch spring produce from California’s grower-shippers.
The California Avocado Commission, Irvine, has a new advertising campaign, transforming the letters “C” and “A” in avocados to iconic representation of what the state has to offer.
Sun World International, Palm Desert, Calif., has added three companies the list of marketers who can sell its proprietary grape varieties.
A newly-named table grape company with a group of well-known sales executives has received licenses to market Sun World International and International Fruit Genetics varieties.
Scott Horsfall, who has been the CEO of the of the California Leafy Greens Marketing Agreement since it was established in 2007, plans to retire next March.
California Agriculture Secretary Karen Ross has penned a thank-you letter for retailers and food distributors across the country.
Church Brothers Farms, Salinas, Calif., has promoted Jeff Church to chief operations officer and Rick Russo to senior vice president of sales and marketing.
Growers Express, which sold its fresh commodity vegetable and fresh value-added vegetable businesses to Church Brothers Farms, is moving from its longtime headquarters in Salinas, Calif., to offices in nearby Monterey.
After two years of late harvest starts, the California pear crop will be on a normal schedule, with harvest starting in early July.
As California’s fall persimmon season approaches, Giumarra will be asking consumers #DoYouFuyu.
Watsonville, Calif.-based A & A Organic Farms has expanded its heirloom tomato program, and has an array of additions, from Persian cucumbers to broccoli, to its product lineup.
Mill Valley, Calif.-based TerraFresh Organics, a new organic fruit company in partnership with Harbinger Group, will focus on supplying organic citrus, mangos, stone fruit and grapes in North America.
Gonzales, Calif.-based Misionero Vegetables will relaunch the Salade du Soleil salad brand, with three new salad blends: Originale, Verte and Rouge spring mixes.
MONTEREY, Calif. - The organic industry is in growth mode, and that was reflected in the 2019 Organic Produce Summit.
Seven Seas, Springfield, Ill., has hired Steve Kim as an account manager in the company’s Visalia, Calif., office.