My first Fresh Summit experience was in 2008 in Orlando, Fla. I had graduated from college five months before, joined The Packer six weeks before, and spent my 21st birthday working on our annual Fresh Summit preview.
In this Q&A with The Packer, United Fresh's Tom Stenzel and the Produce Marketing Association's Cathy Burns preview the new association launching in January.
Produce Marketing Association (PMA) has decided it will be unable to put on Fresh Summit 2021 scheduled for October 28-30 in New Orleans, Louisiana, due to the impacts of Hurricane Ida and Tropical Storm Nicholas.
Do you know someone who has done significant work to further the fresh produce industry's marketing efforts? Then nominate them for The Packer's 2021 Produce Marketer of the Year award!
Cathy Burns, CEO of the Produce Marketing Association, has issued an update on COVID-19-related precautions as plans continue for an in-person Fresh Summit in New Orleans, set for Oct. 28-30.
Produce Marketing Association (PMA) announced the “Best of Show” awards this week, a Fresh Summit tradition of recognition that celebrates innovation and creativity in marketing and product promotion.
Packaging supplier Sev-Rend, Collinsville, Ill., highlighted its new Bio-Able Solutions line of products at the Produce Marketing Association’s Fresh Summit Expo.
At its virtual exhibit at the Produce Marketing Association’s Fresh Summit, Vero Beach, Fla.-based Seald Sweet International/Greenyard USA focused on the message the supplier is “more than citrus.”
The Prince Edward Island Potato Board used its virtual booth at the Produce Marketing Association’s Fresh Summit Expo to highlight the region’s advantages as a potato supplier.
Traverse City, Mich.-based North Bay Produce highlighted new branding and updated graphics on its packaging at the Produce Marketing Association’s virtual Fresh Summit.
Sage Fruit Co. focused its virtual booth at the Produce Marketing Association’s Fresh Summit on the company’s pear program, its new grab-and-go paper bags and the firm’s partnership with Apeel Sciences.
The Oppenheimer Group teased new apple packaging at the PMA’s Fresh Summit. The packaging pictured at the virtual booth is a pyramid-shaped paper-based graphic container and holds four Jazz apples.
A Season & Steam product line extension was the headline news at the Ocean Mist Farms digital booth at the Produce Marketing Association’s Fresh Summit Expo.
Rockingham, Va.-based Shenandoah Growers Inc. showcase new items and product lines, such as the company’s new dried spice/flavor line and new holiday spices (mulling blend and cinnamon).
Mastronardi Produce, the host of the annual Sunset Rocks concert at the Produce Marketing Association’s Fresh Summit, turned the virtual event into a force for good this year.
Episode 18 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features a discussion between editors Tom Karst, Ashley Nickle and Amy Sowder about the experience of Fresh Summit 2020.
The Packer's editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder recap the final day of the big week of PMA's Fresh Summit, from celebrity appearances to education sessions.
Instead of pining for the “good old days” before the COVID-19 pandemic, Cathy Burns invited the industry to a “new extraordinary” in her State of the Industry address at the PMA Fresh Summit.
For Zespri International, the Produce Marketing Association’s virtual Fresh Summit has been a great forum to push out merchandising information about the proprietary Zespri SunGold pack, Sarah Deaton said.
Successfully marketing the health and wellness benefits of vegetables, fruits and flowers begins with understanding the specific consumer pain points those products can ease.
The Produce Marketing Association plans to increase its value for members in the coming years by significantly expanding its content offerings, incoming chairman Dwight Ferguson said Oct. 15 at PMA’s Fresh Summit.
Charlotte, N.C.-based Dole Food Co. has introduced a new line of salad kits that include leafy greens, dressings and toppings along with an original sauté sauce and seasoned finishing sauces for chicken.
PMG recognized Jeff Cady, director of produce and floral for Tops Friendly Markets, as the 2020 Produce Retailer of the Year with a virtual presentation Oct. 14 at the Produce Marketing Association's Fresh Summit.
Innovation is a priority for Bakersfield, Calif.-based Bolthouse Farms, and the latest result of the company’s research and development is a new lineup of “carrot swaps.”
Editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder discuss the first day of Fresh Summit 2020, from the platform itself to education sessions and the State of the Industry address.
The fresh produce world has shared the experience of the COVID-19 pandemic, and those experiences and lessons learned were shared at the Produce Marketing Association’s virtual Fresh Summit.
Instead of pining for the “good old days” before the COVID-19 , Cathy Burns invited the industry to a “new extraordinary” in her state of the industry address at the PMA Fresh Summit Oct. 13.
Bloomfield, N.Y.-based Terphane, a polyester films manufacturing company, is showcasing three solutions for produce companies at the Produce Marketing Association’s virtual Fresh Summit.
Produce suppliers and retailers can boost consumption by communicating about how different fruits and vegetables can mitigate the challenges consumers currently face, a Fresh Summit panel of industry members agreed.
Curious about Tots from Intergrow? In case you haven't yet scored a sample, Amelia and Ashley gave them a try at home as part of their New Product Review series for Fresh Summit.
Curious about the new vegetable meal kits and new chopped salads from Taylor Farms? In case you haven't yet scored a sample, Amelia and Ashley gave them a try at home as part of their New Product Review series.
Curious about the new salads coming from Bonduelle? In case you haven't yet scored a sample, Amelia and Ashley gave them a try at home as part of their New Product Review series for Fresh Summit.