Produce Marketing

The Healthy Family Project’s partners and produce-centric resources aim to make nutritious eating easier as children return to class.
The grower and shipper of Foxy Brand strawberries and blueberries now offers South American citrus, cherries and grapes.
With sales of organic fruits and vegetables outpacing conventional, the company is focusing expanded organic marketing efforts on three specific consumer generations in strategic organic growth markets across the U.S.
The company will give away 125 registrations to three Charlotte Marathon events and more to mark 125 years in the banana business.
Retailers can expect bright new displays, shopper incentives and giveaways to encourage shoppers to add avocados to their shopping carts this fall.
The Idaho-Eastern Oregon Committee is promoting the region’s onions in various high-profile ways, says Candi Fitch, executive director.
The Mushroom Council launched Mushroom Monday to encourage the healthy habit of adding mushrooms to weekly grocery shopping and restaurant orders.
To mark the partnership, Jinich and the avocado brand are launching a curated collection of avocado recipes for Hispanic Heritage Month.
U.S. growers forecast 20% more SweeTango apples for the 2024 forecast, which will allow the marketing season to stretch longer this season.
Its “I Love Baby Carrots” campaign touts the nutritional and health benefits of baby carrots by targeting retailers and shoppers.
High yields and good flavor seem to be the characteristics grower-shippers look for most when selecting a strawberry variety.
Starting this summer, FMS Fresh Produce, Sherrington, Quebec, will provide its customers with more organic vegetables, thanks to a partnership with organic farm Agri-Fusion, Polycarpe, Quebec.
There are plenty of onions available at the end of April after six weeks of the new coronavirus COVID-19 pandemic, and the results were apparent in the latest prices.
HBF International LLC, Sheridan, Ore., has hired a new member for its sales team, said CEO Doug Perkins.
Compared with year-ago performance, organic fresh produce sales rose 18% in April and beat conventional produce in both dollars and volume gains.
A produce box program for consumers that Denver-based 5280 Produce launched about five years ago has exploded as a result of the COVID-19 outbreak.
The year started off fine for The Fresh Guys, said president Peter Braidman. But then COVID-19 came along.
While vice president Mike Robertson said it’s pretty much business as usual for Lakewood, Colo.-based Pacific Shipping & Trading Co. Inc., he added, “I can’t say it’s totally normal.”
I have lost count of the number of times that I have been in a debate about local produce.
Onions Etc. is upping its production capacity this year, said Darrell Kelson, CEO.
Domex Superfresh Growers and Norris Farms are preparing for Northwest blueberry season.
The National Watermelon Promotion Board is adapting to a new, digital climate for its education program for children because of the pandemic.
With consumers buying more chili peppers every year, specialty peppers are taking up a larger portion of retail.
Eva Moghaddam wants to make it easier for every family to find healthier food. It’s a value that many producers and distributors in this industry share, a value that can coincide with a healthier earth as well.
Tasteful Selections continues its 10-year anniversary celebration campaign as a partner in the kitchen.
With the domestic chili pepper deal approaching, chili producers and marketers are preparing for a season of flavor.
LGS Specialty Sales, New Rochelle, N. Y., kicked off its summer citrus with lemons from Argentina and Chile.
Homegrown Organic Farms is partnering with Valles del Sur, a Chilean grower, to import organic blueberries.
Companies have their own definition of what “local produce” means, but the consensus is the closer the better.
The Food Marketing Institute’s 2020 Power of Produce Report found that 54% of shoppers said they would like to see a greater assortment of locally grown produce at their primary store.
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