The Packer’s Fresh Trends 2026 Report
The Packer’s Fresh Trends 2026 survey asked more than 1,000 U.S. consumers (49% men and 51% women) across five generations and income levels about their fresh produce buying habits and preferences. The goal was to discover key shopper differences and trends to identify the industry’s core value propositions and opportunities for growth. By tracking the shifts in this annual survey, industry stakeholders can make informed decisions regarding production, marketing and retail strategies to better meet evolving demands.
The Packer’s 2019 Fresh Trends data for 2018 purchases of potatoes, squash and apples in the U.S.
Sales of organic mushrooms increased from 2017 to 2018, up nearly $13.5 million from 2017 to 2018.
Fresh trends data and research on a variety of pineapple purchase demographics, such as; region, ethnicity, household size and income.
Marketers moved nearly 60 million pounds of organic grapes in 2018, up more than 6.8 million pounds over the previous year.
The best consumers of fresh mangoes in the U.S. are younger Hispanic and Asian shoppers on the West Coast, according to results from The Packer’s Fresh Trends 2020 survey.
According to 2020 Fresh Trends data, 26% of customers purchased sweet potatoes within the past 12 months. Read more data and research on sweet potatoes here.
The average American is driving food sales. It used to be that chefs drove the trends in foods and creating demand for lesser-known commodities that would eventually translate into more sales in supermarkets.
Organic oranges brought in more than $36 million in 2019 and comprised 3.8% of the retail orange category. Lemons grossed a similar dollar amount but made a bit more of an impact on retail lemon sales.
Sweet potatoes were already doing well lately, and after a crazy 2020, consumers want them even more, according to The Packer’s Fresh Trends 2021 consumer survey.
Over a two-year period, sales of organic avocados have tracked fairly steady—representing 5% of total avocado sales and about 2% of total organic produce sales in both 2017 and again in 2019, based on IRI data.
Even though lemons and onions have close to full foodservice penetration in all regional U.S. markets, data shows they’re the way to go for the rest of winter and into spring.
The Packer’s Organic Fresh Trends 2021 updates consumer attitudes and purchasing behaviors of U.S. consumers toward organic produce.
With more than 66 million pounds and $233 million sold in 2019, the average retail price for organic tomatoes came in at $3.52 per pound, and organics comprised 7% of the tomato category.
According to The Packer’s Fresh Trends 2021, 43% of surveyed consumers said they purchased fresh lemons in the past year.
Whether red, pink or green, apples are popular across all income levels, age groups and ethnicities.
40% of customers purchased avocados within the past 12 months. That is just one insight from The Packer’s exclusive Fresh Trends data and research for 2021 avocado purchases.
Since 1983, The Packer has sponsored 37 major consumer studies to track trends in the purchases and consumption of fresh produce.
Organic carrots are a huge part of the carrot category, making up more than one-quarter (26.4%) of retail carrot sales in 2019.
Marketers moved more than 3 million pounds of organic garlic, and sales topped more than $24 million in 2019, according to IRI.
Organic berry sales topped $760 million in 2019 and comprised 12.3% of total retail berry sales, according to data from IRI. Marketers moved more than 13.7 million pounds of berries in 2019.
About four in 10 shoppers say they have purchased fresh mushrooms in the past year, according to new research from The Packer.
2022 Fresh Trends data on the state of berries in the Southeast region of the U.S., as well as a few interesting facts and tidbits about the berries themselves.
Selections at the supermarket are sometimes based on a whim, but when you look at consumer data and track the trends, Organic Fresh Trends research shows that shoppers search for particular items in organic form.
Kale brings a steady following when it comes to organic purchases. The leafy greens were the No. 1 item that shoppers purchased as organic—both periodically and exclusively again this year.
Interest in organic avocados has increased significantly from Organic Fresh Trends 2021.
63% of customers purchased bananas within the past 12 months.
Broccoli is on a steady climb as one of the top 10 vegetables studied in Fresh Trends.
55% of customers purchased grapes within the past 12 months
These bright red berries continued to be a consumer favorite in 2021, finding favor as the No. 2 most popular fruit in Fresh Trends 2022 — a title typically held by apples.
To explore how shopping patterns have changed and which fruits and vegetables are in greatest demand, The Packer presents its annual Fresh Trends 2022 report.