Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
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Researchers at the University of Florida’s Institute of Food and Agricultural Sciences are developing an app to pick the best regional treatment options for the state’s avocado laurel wilt disease.
Mission Produce, Oxnard, Calif., is launching Mission Jumbos, a pack of larger avocados that addresses the trend of consumers including more avocados in their diets.
AFM’s Super Bowl campaign has a new centerpiece this year, with the organization opting for a $1 million sweepstakes and point-of-sale material featuring popular NFL broadcasters Troy Aikman and Erin Andrews.
Mission Produce Inc., Oxnard, Calif., the world leader in sourcing, producing, and distributing fresh avocados, addresses the niche market need for sophisticated avocado ripening.
To honor Mexican brands that strengthen the country’s image abroad, The Ambassador Brands held its first edition, recognizing Avocados From Mexico and other brands.
As operations and business continue to grow, Del Rey Avocado adds a new sales representative to its team.
Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.
The California Avocado Commission has new board members and executive officers.
Avocados From Mexico has partnered with Walmart again, with more than 4,000 U.S. stores directing shoppers to avocado content through an online Chatbot.
California Avocado Month is June, and that means outreach to consumers involving social media influencers, recipes, public relations campaigns and more.
California Avocado Month (June) is drawing to a close, but the California Avocado Commission has launched a new program to support the brand through the rest of the season.
Americans are eating less produce, but this decline is largely driven by potatoes, orange juice and lettuce. Meanwhile we’re eating more variety. So, should you be concerned? John Phipps shares his thoughts.
Index Fresh, Riverside, Calif., is again shipping Gem avocados, to complement full-size hass avocados grown in California.
As the Chilean avocado season starts, consumers can download a daily reminder of the imported fruit.
Led by strong fresh avocado sales, fiscal third-quarter revenues hit a record $359.3 million for Santa Paula, Calif.-based Calavo Growers.
Michael Browne, Calavo Growers’ vice president of fresh operations, plans to retire in mid-December.
Lee Cole, president and CEO of Calavo Growers, Santa Paula, Calif., plans to retire in the first quarter of 2020.
Avocados from Mexico continues to educate consumers about the popular green fruit.
Monica Arnett has been promoted to vice president of finance and administration for the California Avocado Commission, Irvine, Calif.
Santa Paula, Calif.-based Calavo Growers has reported record 12-month results for the year ending Oct. 31.
Mexico’s avocado output and exports will rise again in 2020 at the same time growers are looking to improve increase yields and improve environmental conditions, according to a new report.
Supplies of fresh produce from Mexico will remain tight for a while, and f.o.b. prices will be higher than customers are used to paying, distributors say. Wicked weather is the culprit.
Dominated by Mexican fruit, total U.S. imports of avocados rose 6.4% in 2019 to more than 1.1 million metric tons.
Retailers can find promotional material for Cinco de Mayo from both Avocados From Mexico and the California Avocado Commission.
AgroFresh, whose SmartFresh technology extends the shelf life of produce, has added more items available for treatment, including avocados, tomatoes, broccoli and mangoes.
Avocado company Index Fresh, Riverside, Calif., has hired Steve Roodzant as CEO.
Avocado sales have remained significantly higher than year-ago levels week after week even as the overall fruit category has settled closer to the 2019 baseline amid COVID-19.
Del Rey Avocado, Fallbrook, Calif., has hired Brent Portell as operations manager as the company opens a new facility in Vista, Calif.
What have been the “hottest” fresh produce items in the past 25 years?
Avocados are taking to the water through the World Avocado Cup Regatta in San Diego Bay.