Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
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November 18 - 20, 2026
The companies say the alliance will allow them to combine the production and logistics experience that Green SuperFood has in Colombia and Cabilfrut’s knowledge in exporting and international markets.
The California Avocado Commission’s new marketing program aims to take consumers inside the groves, multi-generational families and deep roots behind the Golden State’s avocado industry.
Signaling that approval is on the horizon, the USDA says it has developed a pest-risk analysis for imports of hass avocados from Guatemala.
Despite water availability challenges in some producing countries, avocado production and trade will continue to grow, according to a new RaboResearch report from Rabobank.
In 2023, Peru shipped avocados to the U.S. from May through October. USDA shipment numbers show that the peak supply of Peruvian fruit arrived in July and August.
California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate giveaways and more touting summer snacking duos that are full of flavor and nutrition.
Through the partnership, Del Rey Avocado plans to expand the visibility of produce commodities in professional sports leagues, connecting with fans through marketing materials and sampling demonstrations.
What consumers don’t know about the health benefits of avocados may be a lot. In honor of National Nutrition Month and Healthy Fats Day, Avocados From Mexico is sharing reasons to eat the super fruit.
Beginning with its first presentation of 2023, “Rethinking Retail: Regional Category Development Drivers,” HAB webinars will be available for download on demand.
The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13.
The California-based avocado grower-distributor has received three awards from the advertising industry’s largest competition, recognizing the company’s avocado integrated-advertising campaign.
HAB says the on-demand webinar spotlighting how its U.S. strategy for building demand inspires the industry globally is available on-demand as of May 18.
Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth.
Mexico accounted for most U.S. avocado imports, and the volume of Mexican avocados increased 23% from 2017-18 to 2022-23.
The commission says the new direction is “focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.
The avocado producer and distributor has mapped out a plan to double its avocado ripening capacity and add mango operations to its distribution center in Dartford, England, by next spring.
The commission said it had searched for a new consumer marketing agency that could conduct both consumer advertising and consumer public relations activities.
Villita Avocados said it is hopeful other produce companies will follow its lead by being more environmentally conscious and steer away from using plastic.
The Hass Avocado Industry Board Leadership Development, or BOLD, program has graduated 12 new leaders.
Los Angeles-based Giumarra Cos. says it is expanding its organic avocado program tailored for grocery retailers and foodservice operators.
The commission says an operational work plan requires the USDA’s Animal and Plant Health Inspection Service to provide direct inspection of all harvesting and packing of hass avocados for export to the U.S.
In advance of Earth Day, the Avocado Institute of Mexico and its parent organizations held a virtual press briefing April 17 to discuss its biodiversity efforts.
CAC is encouraging stakeholders to attend its upcoming 2023 annual meetings that will be held in person at three locations during May.
After decades of tree breeding since the 1950s, the University of California, Riverside, has released the Luna UCR avocado variety, which features ripening cues and smaller tree size for efficient cultivation.
The focus of the partnership will be on “Eating Healthy and Living Green” and includes a sweepstakes featuring a custom wrapped AVO Braves Chevrolet Bolt EUV, a VIP Braves experience, and a $2,000 Kroger shopping spree.
The Autocado aims to take some of the labor out of making Chipotle’s guacamole.
The Oxnard, Calif.-based company says its 11th annual philanthropic golf tournament raised $135,000 gross proceeds for The Mission Foundation, which supports causes involving children, families and agriculture education.
Avocados From Mexico will be the title sponsor of the Avocados From Mexico Cure Bowl.
The web seminar gives an update on consumer research and how key findings are shaping the Avocado Sustainability Center, a new resource providing sustainability research, data and information for the industry.
With strong Mexican fruit volume, Los Angeles-based Giumarra provides a year-round supply of avocados to retail and foodservice clients throughout the U.S. and Canada.