Latest News From Avocados

Study reveals change in peak avocado sales season
Study reveals change in peak avocado sales season

The Hass Avocado Board’s recently released Avocado Seasonality Drivers study reveals that the first quarter is the peak season for avocado retail sales.

‘The sky is the limit’ for Mexican avocado growth
‘The sky is the limit’ for Mexican avocado growth

With avocados growing year-round in Michoacán and the addition of the state of Jalisco to the import program, Avocados From Mexico and grower-shippers are confident that supplies to U.S. consumers will remain strong.

Imports are up big again, led by avocados and berries
Imports are up big again, led by avocados and berries

Led by grapes, berries, citrus and avocados, U.S. fresh fruit imports have surged in the last year, according to fresh USDA statistics.

Apeel Sciences unveils technology that reveals ripeness with a simple scan
Apeel Sciences unveils technology that reveals ripeness with a simple scan

Food tech innovator Apeel has launched RipeFinder, an imaging tool that determines produce ripeness with a simple scan and has practical uses across the produce supply chain.

Hass Avocado Board plan approved for sustainability center
Hass Avocado Board plan approved for sustainability center

A proposed initial strategic plan for the Avocado Sustainability Center was unanimously approved by the Hass Avocado Committee and the Mission Viejo, Calif.-based Hass Avocado Board Sept. 21 at an HAB meeting.

Ken Melban promoted at California Avocado Commission
Ken Melban promoted at California Avocado Commission

The Irvine, Calif.-based California Avocado Commission has promoted Ken Melban to vice president of industry affairs and operations. 

Ahhhh, the mighty avocado — make the most of it
Ahhhh, the mighty avocado — make the most of it

Four Seasons Produce merchandising specialist Brian Dey shares tips on how to merchandise this powerful piece of produce for maximum effect.

California Avocado Commission to mark milestone at IFPA Show
California Avocado Commission to mark milestone at IFPA Show

The California Avocado Commission has much to celebrate at the upcoming International Fresh Produce Association’s Global Produce and Floral Show.

Q&A: Xavier Equihua of the Peruvian Avocado Commission shares how its NFL partnership 'sets a precedent'
Q&A: Xavier Equihua of the Peruvian Avocado Commission shares how its NFL partnership 'sets a precedent'

The Packer talks with the Avocados From Peru president about what the organization's Los Angeles Rams partnership means for avocados and the produce industry.

Avocados from Peru partners with Kroger, Ralphs, Food 4 Less to donate 26,000 avocados
Avocados from Peru partners with Kroger, Ralphs, Food 4 Less to donate 26,000 avocados

Avocados from Peru debuted its first Fighting Hunger with Nutrition Award at a celebration of its donation of 26,000 avocados to fight food insecurity.

Awe Sum Organics to offer organic, fair trade avocados year-round
Awe Sum Organics to offer organic, fair trade avocados year-round

The Santa Cruz, Calif.-based company is set to offer organic and fair trade avocados from Colombia and Mexico year-round, under the Awe Sum Organics label.

Mexican avocado imports contribute record $11.2B to U.S. economy, finds new report
Mexican avocado imports contribute record $11.2B to U.S. economy, finds new report

Fueled by increasing demand, imports of Mexican Hass avocados continue to make powerful contributions to the U.S. and Mexican economies, according to a new report from Texas A&M University.

Westfalia to provide promotable avocado opportunities for retailers this fall
Westfalia to provide promotable avocado opportunities for retailers this fall

As the Peruvian season ends, the Oxnard, Calif.-based company is ready to provide a strong supply of fresh avocados from Mexico, Chile and Colombia.

Index Fresh reports record pricing for 2022 California avocado season
Index Fresh reports record pricing for 2022 California avocado season

The 2022 California avocado season is a wrap for Index Fresh, which says this year brought avocado growers six months of record pricing and returns on their fruit.

USDA seeks comment on imports of fresh Hass avocados from Guatemala
USDA seeks comment on imports of fresh Hass avocados from Guatemala

The USDA has drafted a pest risk assessment for the importation of fresh Hass avocados  from Guatemala. 

Mission Produce continues international expansion in the U.K.
Mission Produce continues international expansion in the U.K.

The Oxnard, Calif.-based company specializing in fresh Hass avocados has announced plans to open a state-of-the-art ripening, packing and forward distribution center in Dartford, England.

Avocados from Peru named official superfood of Los Angeles Rams
Avocados from Peru named official superfood of Los Angeles Rams

In celebration of the partnership, now through Oct. 24, 2022, fans will have an opportunity to win an Avo-Rams custom electric vehicle, a trip to the iconic Machu Picchu in Peru, and a VIP Rams gameday experience.

Tacos, anyone? Avocados From Mexico wants consumers to remember the guacamole
Tacos, anyone? Avocados From Mexico wants consumers to remember the guacamole

Avocados From Mexico's Stephanie Bazan dishes on the new Guac N' Tacos program launching Sept. 16, in honor of National Guacamole Day.

Calavo reports 20% increase in total revenue for the quarter ending July 31
Calavo reports 20% increase in total revenue for the quarter ending July 31

Santa Paula, Calif.-based Calavo Growers, Inc. reported total revenue for the quarter ending July 31 reached $342 million, 20% above the same quarter a year ago.

Up your avo game
Up your avo game

If your supermarket or brand hasn’t created a guacamole-themed promotion or merchandising display in 2022, well, are you even trying?

CAC appoints interim president, as California avocado season winds down
CAC appoints interim president, as California avocado season winds down

During the California Avocado Commission’s August board meeting it was announced that Ken Melban has been appointed to the role of interim president of the commission.

Avocados From Mexico and Takis snacks recruit legendary soccer players in new shopper campaign
Avocados From Mexico and Takis snacks recruit legendary soccer players in new shopper campaign

With the World Cup soccer tournament set to begin in November, Avocados From Mexico and Mexican chip maker Takis have created a new marketing campaign that should score with guacamole fans.

Frutura business unit Dayka & Hackett to feature an expanded international avocado program
Frutura business unit Dayka & Hackett to feature an expanded international avocado program

Reedley, Calif.-based Dayka & Hackett, one of Frutura’s investments in the international fresh fruit business, has hired Stephen Fink as vice president of avocados. 

Will inflation impact the avocado shopper this fall?
Will inflation impact the avocado shopper this fall?

What's on tap for the fall avocado market? A Q&A with Index Fresh's sales and business development expert Bobby Fingerlin.

Game time is fast approaching for avocados
Game time is fast approaching for avocados

For many Americans, fall means sports — which of course, also means game-time snacking. This is where avocados can play an important role.

Calavo Growers names Helen Kurtz to lead prepared segment
Calavo Growers names Helen Kurtz to lead prepared segment

Santa Paula, Calif.-based Calavo Growers has named Helen Kurtz as senior vice president and general manager of Calavo Prepared, the company’s prepared foods segment.

Fruit imports continue to surge
Fruit imports continue to surge

Led by explosive growth in berry and avocado imports, the value of U.S. imports of fruit soared 17% for the 12-month period ending June 30, USDA trade numbers show.

Avocados from Colombia: The newcomer to watch
Avocados from Colombia: The newcomer to watch

While comparatively new to the avocado party in the U.S. — Colombia continues to grow its Hass volumes and boasts year-round supply.

Consumers fall for avocados year-round
Consumers fall for avocados year-round

While fall traditionally isn’t prime time for avocado consumption, a year-round increase in consumer demand and availability is positioning the superfood for future growth in all seasons.

Del Rey Avocados touts expanded capabilities
Del Rey Avocados touts expanded capabilities

MONTEREY, Calif. — Fallbrook, Calif.-based Del Rey Avocados was highlighting its expanded capabilities at the International Fresh Produce Association’s Foodservice Conference Expo on July 29.

What avocados from Jalisco, Mexico could mean for U.S. market
What avocados from Jalisco, Mexico could mean for U.S. market

"This first export of avocados from Jalisco will only improve the already positive economic benefits of avocado imports from Mexico," says Ron Campbell of Mexican Hass Avocados Importers Association.

Calavo releases 2021 sustainability report
Calavo releases 2021 sustainability report

The Santa Paula, Calif. -based avocado grower has released its annual Sustainability Report: The Calavo Way.

Calavo expands partnership with Mexican avocado growers
Calavo expands partnership with Mexican avocado growers

In response to increasing demand for avocados, both in the U.S. and internationally, Calavo has expanded its partnership with Mexican growers from Michoacán to Jalisco. 

Avocados from Peru, The Giant Co. donate 50,000 avocados
Avocados from Peru, The Giant Co. donate 50,000 avocados

For the second year in a row, AFP has teamed with The Giant Co. of Carlisle, Pa., to donate 50,000 avocados to Philabundance, Philadelphia's largest food bank.

Colombian avocados set to become viable foodservice option, Index Fresh reports
Colombian avocados set to become viable foodservice option, Index Fresh reports

Colombian hass avocado fruit is available from Index Fresh and should become an increasingly viable option for foodservice operators, said Susie Rea, sales and business development at Index Fresh Inc., Riverside, Calif.

LGS Specialty Sales starts sourcing avocados from Jalisco, Mexico
LGS Specialty Sales starts sourcing avocados from Jalisco, Mexico

New Rochelle, N.Y.-based LGS Specialty Sales will begin sourcing avocados from Jalisco, Mexico, according to a news release.

Westfalia Fruit announces strong summer supply of avocados to support National Avocado Day
Westfalia Fruit announces strong summer supply of avocados to support National Avocado Day

Oxnard, Calif.-based Westfalia Fruit anticipates a plentiful avocado supply to the U.S. market throughout the summer months, starting with National Avocado Day on July 31.

California Avocado Commission pivots foodservice support to focus on digital space
California Avocado Commission pivots foodservice support to focus on digital space

The California Avocado Commission has changed its foodservice menu promotions during the COVID-19 pandemic, says Jan DeLyser, vice president of marketing for the California Avocado Commission.

California avocados score big social points
California avocados score big social points

For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience.

Hass avocados post four-year record high sales in Q1
Hass avocados post four-year record high sales in Q1

Hass avocado sales kicked off 2022 with four-year record highs through key holidays in the first quarter, including the Super Bowl, Valentine’s Day and St. Patrick’s Day.

AvoEats by Avocados From Mexico brings fresh concessions to sports fans
AvoEats by Avocados From Mexico brings fresh concessions to sports fans

Fresh avocado sales are scoring at a stadium near you.

export ship
Value of avocado imports surges nearly 40%

Driven by an increase in pricing, the value of U.S. avocado imports soared by 38% in the 12-month period ending May 31.

Westfalia kicks off Colombian avocado season
Westfalia kicks off Colombian avocado season

The Oxnard, Calif.-based avocado grower, handler and distributer has announced the start of its Colombian Hass avocado season with supply available now through late spring of 2023. 

USDA seeks comment on draft pest risk assessment for Panama avocados
USDA seeks comment on draft pest risk assessment for Panama avocados

The USDA has drafted a pest risk assessment for the importation of avocado (Persea americana) fruit for consumption from Panama.

Del Rey Avocado completes overhaul of Fallbrook packinghouse
Del Rey Avocado completes overhaul of Fallbrook packinghouse

Fallbrook, Calif.-based Del Rey Avocado recently completed a major overhaul of the company’s Fallbrook packinghouse facility.

Meijer, Lidl are giving away Tesla cars for Avocados from Peru promotion
Meijer, Lidl are giving away Tesla cars for Avocados from Peru promotion

What do avocados imported from Peru, brand-new Tesla cars, and retailers Meijer and Lidl have in common?

Replacing Rob Wedin, Danny Dumas to lead Calavo Grown segment
Replacing Rob Wedin, Danny Dumas to lead Calavo Grown segment

Danny Dumas has been named senior vice president and general manager for Calavo Grown, filling the role held by Rob Wedin.

WP Produce leans into Florida avocados
WP Produce leans into Florida avocados

The season for Florida-grown avocados is off to a good start, with promotable volumes available June through August, according to a news release.

Mission Produce releases 2021 environmental social governance report
Mission Produce releases 2021 environmental social governance report

Oxnard, Calif.-based Mission Produce, Inc. has announced the publication of its fiscal year 2021 Environmental, Social and Governance (ESG) Report, Finest for the Future.

Hass Avocado Board elevates role of Gina Widjaja
Hass Avocado Board elevates role of Gina Widjaja

The Hass Avocado Board has entered its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, director of marketing and communications.