Produce Marketing
Yakima, Wash.-based Kwik Lok is evolving to meet customer needs, says Karen Reed, global director of marketing and communications for the company.
The Packer’s 13th annual Women in Produce issue honors eight industry leaders, like Caitlin Tierney, who play pivotal roles in the success of their own organizations, as well as the produce industry.
Concern about climate change is real for consumers surveyed by The Packer. Close to 70% of consumers polled rated addressing climate change as very important to their overall sustainability priorities.
Consumers believe that either the government or consumers should lead and promote sustainability efforts.
Ariz.- based Duncan Family Farms LLC., focus on sustainability is deeply rooted in transparency and a drive to be better.
Foodservice operators turn to specialty produce to create a unique dining experience for customers.
Los Alamitos, Calif.-based Frieda’s Inc. has an exciting lineup of dragon fruit, including its Honey Dragons, Fire Dragons and Snow Dragons, said Alex Jackson, director of sales.
Los Angeles-based Melissa’s World Variety Produce Inc. has added a number of new items, said Robert Schueller, director of public relations.
The Yuma, Ariz., based date broker, grower and wholesaler’s Sweet and Salty Almond Mini Medjools won Good Housekeeping Healthy Snack Award for “Best Dates”.
The California Avocado Commission has changed its foodservice menu promotions during the COVID-19 pandemic, says Jan DeLyser, vice president of marketing for the California Avocado Commission.
Babé Farms is featuring a new lettuce item called “Ro-Minis” at the International Fresh Produce Association’s Foodservice Conference, said Matt Hiltner, marketing coordinator.
Miami, Fla.-based Crystal Valley Foods is introducing new foodservice vegetable packs at the International Fresh Produce Association’s July 28-29 Foodservice Conference.
Naturipe is seeing foodservice demand rebound this year, says Jerry Moran, vice president of sales for Naturipe Farms.
Fueled by a strong economic recovery from the COVID-19 pandemic, U.S. consumers are spending record sums on food eaten away from home, the USDA reports.
Oxnard, Calif.-based Bobalu Berries has added private label packaging to its mix for one of the firm’s foodservice customers, said Cindy Jewell, marketing representative for the company.
As single-use, plastic packaging increasingly comes under fire, grocers are taking notice, introducing new packaging options and doing what they can to educate shoppers about their choices in the produce aisle.
Award recipients were honored at the International Fresh Produce Association’s Global Produce and Floral Show.
Jennifer Strailey, editorial director of The Packer, presents the 2022 Produce Marketer of the Year award to Wendy Reinhardt Kapsak, president and CEO of Produce for Better Health Foundation.
The Packer’s Organic Fresh Trends 2023 survey polled more than 1,000 consumers in mid-October, discovering differences in how consumers report purchases of fresh fruits and vegetables.
More hot products and cool trends from the recent New York Produce Show and Conference in New York City.
Set to take place April 25-27 in Toronto, the upcoming annual event will be held at the Metro Toronto Convention Centre and will feature over 600 exhibit spaces with more than 300 companies from around the world.
The Los Alamitos, Calif.-based produce company is making the case to center produce as a food-as-medicine answer to support beleaguered shoppers surviving 2022’s cold and flu season.
The council’s initiative has been educating consumers since 2020 about mushrooms’ role in supporting a healthy immune system.
Yuma, Ariz.-based medjool date producer Natural Delights is primed for category growth, citing 2023 trends reports and consumer market research that favor dates.
With National Cherry Month in February, the Chilean Cherry Committee is offering merchandising materials and marketing programs to assist retailers.
A TikTok campaign is inviting viewers and influencers alike to post creative ways to crack Wonderful Pistachios to claim a chance to win cash and a year supply of pistachios.
Bee Sweet Citrus is reporting a strong supply of lemons, cara cara navel oranges and blood oranges this year in time for spring holiday promotions.
With mushroom- and veggie-laden offerings, pizza lovers can have it both ways on National Pizza Day, Feb. 9, 2023..
The Canadian greenhouse grower has won top honors for both its Queen of Greens lettuce and Sunset Wild Wonders Harvest Medley brand packaging at the PAC Global Awards.
The window to receive a reduced rate closes March 3, though online registration will remain open after that time.