Marketing
The California Strawberry Commission wants to make an emotional connection with people through a multi-pronged promotion aimed at connecting the hearts of strawberry growers with the hearts of consumers.
Date growers in California’s Coachella Valley had a wild ride this spring.
Peppers should be plentiful from California’s Coachella Valley this season.
Two universities and an association that represents blackberry and raspberry growers are studying retail strategies and how the pandemic is affecting sales.
North American online freight marketplace DAT Solutions entered an agreement to acquire Freight Market Intelligence Consortium (FMIC) from Chainalytics Inc.
Bowery Farming has launched crispy leaf lettuce.
Rainier Fruit Co. is on track to earn Bee Better certification for Washington blueberries in July 2020.
Kids love kiwifruit, and that is reflected in the fact that families with kids were more likely to buy the fuzzy fruit than those without kids.
The New York Apple Association’s series of videos won two Telly Awards.
Schnucks Markets Inc., St. Louis, is pledging to buy more than $5 million of local produce and other goods this year.
California Giant Berry Farms is starting summer blueberry season with strong volumes in the Pacific Northwest.
Washington apple specialty license plates will be available to order from the Department of Licensing July 1.
Morning Kiss Organic, Chelsea, Mass., is adding gold kiwifruit to its list of products.
A & A Organic Farms, Watsonville, Calif., has added organic French beans from Guatemala to its list of items.
Bolthouse Farms has found strong demand for its produce beverages that promote health since the COVID-19 pandemic began.
Frey Farms offers both functional and better-for-you beverage options, with ambitions to grow distribution throughout the country.
Even as they stay home to ride out the COVID-19 pandemic, consumers are still getting out, if only via their computers and smart phones, and onion marketers are looking at social media initiatives.
The COVID-19 pandemic had the 400-500 members of the Greeley, Colo.-based National Onion Association wondering whether they would have their summer meeting, as scheduled, July 15-18 in Nashville, Tenn.
Among fruit and tree nuts, pecan acreage rates are at the top of the heap in Arkansas.
Baker Farms planned to begin construction in February on a new cooler to provide 30% more capactiy overall, but the COVID-19 pandemic has delayed those plans.
The Georgia Fruit and Vegetable Growers Association is consolidating its resources for children, educating them on fresh fruits and vegetables.
Sustainability is more than a buzzword in packaging these days; it’s common sense, manufacturers say.
A 2019 study conducted by IRI, a Chicago-based market intelligence and analytics company, found that Side Delights Steamables is leading the microwave/steamable potato segment.
As part of its ongoing 10-year anniversary, Tasteful Selections is focusing on the diverse flavors and recipes of its potato products.
Sometimes there is a steep upfront cost to change the way you operate your business in order to benefit the environment. And sometimes there isn’t.
Quebec Produce Marketing Association is hosting a free webinar on the pandemic and how it has affected fresh produce consumption.
In March, tropicals were the last items on shoppers’ lists as they rushed to stock up on potatoes, apples and canned beans to survive the pandemic.
While package makers focus on minimizing waste that ends up in landfills, they’re also mindful to minimize biodegradable waste by developing bags, clamshells and boxes that protect product shelf life, marketers say.
Online grocery purchasing and delivery will continue to spread, long after the current COVID-19 coronavirus pandemic has dissipated, and the packaging industry likely will grow with it, marketers say.
Many unanswered questions still hang over the COVID-19 coronavirus pandemic, but the health crisis, which froze some food sales outlets and forced major alterations in others, also changed consumer buying habits.